Liz Pulliam Weston explains through an article on MSN Money how travelers can save money. She suggests, for frequent travelers, to build loyalty to a specific airline with good benefits rather than always shop for the lowest price.
I only fly about three or four times a year at the most, so I can’t say that her technique would apply to me. I’d never be able to receive the benefits that would make paying slightly extra worthwhile. Thus, I will continue to book flights by searching for the lowest fare possible.
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