This is a tip I came across for web publishers who use Google Adsense. Adsense serves ads based on the content of the website in which they are included. If you’re finding that the ads served to your website are not relevant most of the time, you might want to incorporate these lines into your pages:
google_ad_section_start >
(Don’t copy and paste, I had to use special en-dash symbols rather than hyphens to get that to display correctly.)
Anything in between those two lines will be taken into consideration when Google attempts to determine which ads are best suited for the site. Also, you may restrict a certain section of text within the website from being considered. That is done by adding (weight=ignore) to the start tag:
This technique is called section targeting and Google has more information on the topic.
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9:19 am (reply)
I just got kicked off of AdSense because (I think anyway) I attempted to target ads. I didn’t use these tags, but I’m pretty sure they weren’t available when I was experimenting with targeting about a month or two ago. I’m a little pissed off now that I see that my sin may have been not using the right tags and not the fact that I was attempting to target.
No more ads