As featured in The Wall Street Journal, Money Magazine, and more!

Completing the Media Feedback Loop

by Flexo on December 1, 2005

in Uncategorized

An article in the Wall Stree Journal Online mentions the buzz surrounding a book I’ve been sharing, The Number, by Lee Eisenberg.

As part of a carefully planned marketing campaign, thousands of advance copies were distributed to select people in the book industry. It didn’t hurt that the author is a media-savvy former editor-in-chief of Esquire magazine. Few of the approximately 200,000 books published this year will attract any notice; “The Number,” from Free Press, has powerful word-of-mouth buzz which ought to be sending potential buyers to bookstores in droves.

I know that by writing about the book, I’m contributing to the market buzz. I don’t mind so much as it’s a product I enjoyed reading. They’re not compensating me to say anything about the book (see note below), and if I thought it was crap, I’d be saying so. (Even though I’m not highly opinionated on issues, I do love calling crap when I see it.)

Note: While I don’t get paid by the publishing company, I joined Amazon Associates so that if a reader buys the book after clicking on a link to Amazon.com located on Consumerism Commentary, I’ll apparently get a small kickback. I don’t expect this to be significant in any way.

VN:F [1.7.4_987]
Rating: 0.0/5 (0 votes cast)


About the Author

Flexo, the owner and creator of Consumerism Commentary, has been blogging and writing for the internet since 1995 and has been building online communities since 1991. Find out more about him and follow him on Twitter.

If you enjoyed this article, get the free RSS feed or get daily emails.

Join the free Consumerism Commentary newsletter. Enter your email address here to receive weekly emails with behind-the-scenes information, exclusive giveaways, and money tips.



Related Entries on Consumerism Commentary

  • I was contacted awhile back and asked if I would read the book. They are supposedly sending it to me for free and are hoping that I'll blog about it. I will, but just like you, I'll tell it the way I see it.

    Hazzard

    ">http://www.everybodylovesyourmoney.com
blog comments powered by Disqus

Previous post: Gift Giving Among a Circle of Friends, Our Solution

Next post: Possible Changes to Retirement Plans