The problem with these surveys is that no one is going to admit that they intend to become more materialistic. C'mon, be honest. All of us want more money, more stuff and a bigger house. It's just not pc to say so.

People complain about materialism, but do nothing about it. Want your kids to be less materialistic? two way:
1- say NO!
2- Lead by Example
The End... of materialism.

I did all of my surprise shopping -- i.e. the stuff that my wife doesn't already know what it is -- at a thrift store -- for under $5. Three gifts: two for her, one for my daughter. We don't use Christmas as an excuse to buy a lot of stuff -- if we need or want something, we get it. I feel almost no pressure to get stuff this time of year.

Materialism isn't the problem - we need material things to survive. It is debt financed consumption for the sake of consumption that is the problem.

If you're going to get people christmas gifts that truly add to their lives, get them a sharebuilder gift certificate, or flight lessons if you want a big ticket item. Whatever it is, buy something thats going to add value to their lives - don't just buy stuff.

It's semantics, but the sense in which I mean "materialism" is "placing primary importance on material objects," not just "desiring material objects." Some call this sense "Chrisitian Materialism" due to New Testament passages that speak against it, but I see no reason to bring religion into it.

The act of gift giving should always keep the recipient in mind, which is kind of what you say, Retireat30. For some, material objects may add that value to that person's life, whether we agree with the philosophy or not.

Take someone who is infatuated with receiving expensive figurines. A giver has two options: (1) make that individual happy by giving her a figurine or (2) try to convince her that she shouldn't base happiness on figurines. It will take a good amount of brainwashing to modify a person's core philosophy, which is usually ingrained by his or her parents.

Hi, my name is Jodi and I am a casting producer for ABC television and the show Wife Swap. I am looking to feature a family on our show who non-mainstream and against consumerism and materialism. It would be great to share their way of life and raise awareness on how people can reduce waste in their everyday lives! I came across your site and thought you would be interested, or know a family who is.

In case you are unfamiliar with the show, the premise of Wife Swap is to take two different families and have the mom's switch place to experience how another family lives for six days. Half of the week, mom lives the life of the family she is staying with. The other half, she introduces a "rule change" where she implements rules and activities that her family has. It's a positive experience for people to not only learn, but teach about other families and other ways of life.

Families featured on the show receive $20,000, and if you refer a family that is selected to be on our show, we pay you $1,000 per referral. Each family should consist of two parents, at least one child between the ages of 5-17, and should reside in the continental U.S.

If you or any families you know are interested in applying and/or speaking with me, you or they are welcome to email me at jodi.friedman@rdfusa.com, telling me a bit about the family and a number where they can be reached.

Thank you and I hope to hear from you soon!

-Jodi

Jodi Friedman
Casting Producer
ABC TV/ RDF Media
New York, NY
212.404.2447
jodi.friedman@rdfusa.com