A brother-and-sister pair in Montgomery, New Jersey, not far from me, secured some start-up capital from their millionaire older brother, a 27 year old who made his first fortune from his dorm at Harvard.
Their plan is to take on Rupert Murdoch’s MySpace — a horribly coded and organized (but popular) website now accused of becoming too “corporate” — with MyYearbook. At first glance, it takes that online yearbook metaphor to the extreme, with superlatives, flirts, bullies, lockers, etc. It’s the whole high school deal, and it’s about certain things best left forgotten for most people.
While they’re brave for taking on The Man, I find it likely that, if successful, the allure of selling the highly lucrative market out to a big business with the promise of lots of cash will outweigh their noble intentions.
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Good luck to them! I think MySpace has some huge competition coming from TheFaceBook.com. It’s really popular on college campuses. It’s only available if you have a college e-mail address, which will hamper its growth, but it really has staying power. Most of my old college buddies kept using it but ditched MySpace.