Remeber how GM was not performing well last year and decided to stimulate sales by offering employee pricing, as a gimmick incentive? It was a temporary fix, but it didn’t make people want to own GM cars in the long run.
Now Chrysler wants to give the same gimmick a try, starting in July.
[I]nvestors and Wall Street analysts have watched such sales programs with concern since they sacrifice profit margin for sales volume and force consumer attention back to cut-rate deals, a move seen as tarnishing U.S. auto brands.
You don’t see Honda and Toyota deeply discounting their inventory — or appearing to do so — at this time.
Last year, GM’s incentive helped that company steal market share from Chrysler. Will Sebring Coupes replace Escalades this time around?
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