It’s simple to paraphrase Ben Stein’s latest column on Yahoo Finance. If you have a long-term view, take advantage of short-term traders who panic in a recession. Buy and continue to buy through market downturns, and you’ll make more money in the long term.

The evidence is overwhelming and consistent that if you buy when stocks’ P/E is below its 15-year moving average, you’ll make far more money than you would if you bought at the economic peak, when P/E’s are high. So, unless you’re out of money to buy with during the recession, you buy. You don’t go on margin to buy, and you don’t re-mortgage your home to buy. But if you’re employed and have money to invest, you buy.

When everyone else is panicking, and the media is in a frenzy, there are bound to be deals everywhere.

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Flexo, the owner and creator of Consumerism Commentary, has been blogging and writing for the internet since 1995 and has been building online communities since 1991. Find out more about him and follow him on Twitter.

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