Comments on: Gift Cards: Customers Lost $8 Billion Last Year

By: elsie

elsie — Sun, 25 Jan 2009 23:25:27 +0000

I definitely lost money- turns out when I bought the $50 gift card in cash, the guys at the shop forgot to register it so it doesn’t work. And now they have no way of tracing it. so my $50 is part of the $8 or so billion dollars lost THIS year.

By: matt @ Thrive

matt @ Thrive — Tue, 09 Dec 2008 17:56:52 +0000

“Breakage” is something businesses count on, which is why you see gift cards everywhere: grocery stores, online, you name it. People buy them casually so they don’t have to think about a gift and stores reap the benefit.

It is also true that gift cards make you spend more than the card, on average about $40, according to some studies. So not only are you losing money on the transaction by not always using them, you are always spending your own money to take advantage of the gift. As our writing intern put it, by giving me a gift card, you’re reaching into my pocket and taking out $40.

She blogged about it awhile back: http://blog.justthrive.com/2008/11/note-to-family-friends-i-prefer-cash/

By: JLP’s Weekly Roundup (Week of November 12, 2007)—ï¿½ AllFinancialMatters

Tue, 20 Nov 2007 01:55:33 +0000

[...] highlights a Consumer Reports article that claims that gift card customers lost $8 BILLION last year. – Something to think about before you give someone a gift [...]

By: Mrs. Micah

Mrs. Micah — Mon, 19 Nov 2007 21:37:02 +0000

True, Flexo. We don’t often purchase books from Borders. Instead we drink coffee (using the gift card), skim books and buy them online if they’re cheaper there or from the store next time we come. Or we most often decide to get them from the library. ;) Birthdays are the one exception, we each pick a book.

By: Greg

Greg — Fri, 16 Nov 2007 12:43:06 +0000

MA has a 7 year expiration requirement. However, regardless of the state you live in, the Federal Regulations, which allow an inactivity fee, trump. So, while the card won’t “expire” you may find that it has nothing on it when you go to use it.

By: Kat

Kat — Wed, 14 Nov 2007 17:04:14 +0000

I am happy I live in CA. I don’t have to worry about using my gift card asap.
I personally hate getting them. I hardly ever use them or they are for a place that I don’t shop at.
I try not to give them either.

By: Me

Me — Tue, 13 Nov 2007 15:33:03 +0000

I typically do not purchase gift cards, but last year I did. I got my newly retired step-mother a 3 month gift certificate for netflix. She has yet to use it. Grrr…. What a waste of money.

I asked my father some suggestions for her for her birthday. He recommended a gift certificate. I asked him if she used her netflix present. Silence….so I asked again. He gave me some ideas.

By: Paul

Paul — Tue, 13 Nov 2007 14:46:58 +0000

I think the worst kind of gift cards are the ones you have pictured. The ones which are generic Visa or Mastercard debit cards and not gift cards for a specific establishment like Target or Borders.

If you purchase a gift card directly from the store like Best Buy or Target, you normally pay only face value for the card, but when you purchase one of the gift debit cards, you must pay an extra $4-$5 fee in addition to the face value.

The other problem is that many online retailers aren’t setup to handle these debit gift cards if the balance on the card isn’t sufficient to cover the cost of purchase. For example, if I have a Best Buy gift card for $20, but want to buy something for $30, the Best Buy website will apply the gift card towards my purchase and then prompt me for another credit card for the remaining $10. But if I have a debit gift card for $20 and I try to purchase something from BestBuy.com that costs $30, it will decline the entire card. This makes it very hard to use these cards for online purchases.

As far as giving cash being “tacky”: I think this attitude has been pushed on us by retail establishments in recent years. Think about it: why is it considered tacky to write someone a check for $20 which they can use on whatever they need, but it’s perfectly OK to write a check to a store to purchase a $20 gift card that limits the recipient to a particular store (which they may not frequent) and which may expire or be lost?

The only situation I can think of where giving a gift card would be preferable to cash is if you suspect the recipient might waste cash on something like alcohol or drugs. I actually do carry around gift cards to restaurants like McDonalds or Wendys so that I can give these out to panhandlers without worrying that I’m contributing to their habits.

By: spazz

spazz — Tue, 13 Nov 2007 06:10:33 +0000

You can sell unwanted gift cards on ebay – check it out. Seems most cards go for very close to retail. My girlfriend has about 3 years of useless gift cards for like $10 at Victoria’s Secret – what can you buy with that there?!

By: H Lee D

H Lee D — Tue, 13 Nov 2007 04:19:13 +0000

I like giving them only if I’m not sure what to get otherwise that the recipient will like. If they end up not spending it, well, it’s not money wasted any more than a gift they pretend to like or can’t use.

Likewise, I prefer to receive them over a knick knack or other thing that someone gets me because they don’t know what else to get. I always spend mine, as I’ve never gotten one to a place where I had nothing to buy.

I don’t like getting them if there’s not enough money on them to buy things in the store they’re for.

By: Flexo

Flexo — Tue, 13 Nov 2007 03:15:28 +0000

F&F: I don’t know. Are people concerned that a gift of cash would seem tacky? I don’t think I’d give cash to a friend as a birthday present or to a family member for a holiday unless I knew they had some desperate need… and in that case it wouldn’t be a holiday gift. There is also the option of asking someone what they would like.

Mrs. Micah: Borders is a good store — and I frequently browse and pick a few things up — but I’ve found that $10 at another book store or even Amazon.com will go farther than $10 at Borders.

Freak: I always forget that about California. I’ll keep that in mind; I have family out there. Other states should follow their example.

By: The Saving Freak

The Saving Freak — Tue, 13 Nov 2007 03:11:12 +0000

California has a law against the expiration of gift cards so you or someone you know can take them in to the store in California and get them “recharged” with a new expiration date. This is a great way to make sure you get to use the money on the card.

By: Mrs. Micah

Mrs. Micah — Tue, 13 Nov 2007 03:09:35 +0000

I try to let people know that my favorite place for a gift card is Borders, because we go on date nights there. Only if they ask, of course.

I should find something to do with my card from Sears before it expires. There isn’t one in my area, so maybe I should look online….

By: FinanceAndFat

FinanceAndFat — Tue, 13 Nov 2007 03:02:42 +0000

For some reason, I thought gift cards were pretty cool when they started showing up everywhere, but I’ve soured on them lately.

Just yesterday I found a $50 gift card that I received for a gift about two years ago. I’m going to have to go check the balance, but I’m sure it has been reduced by inactivity fees by now- that really sucks!

Why don’t people just give cash?