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Affluent Shop at Discount Stores

This article was written by in Saving. 5 comments.


According to a new survey commissioned by Visa, high income earners, those with a household income of more than $125,000, are more likely to clip coupons and shop at discount stores than the general population.

Also, ninety percent of those households think of themselves as middle-class or upper-middle-class rather than affluent. If being in the top 7 percent of wage earners throughout the country and earning more than three times the national median household income ($43,000) is considered “middle-class” I wouldn’t even know how to classify myself.

Updated February 6, 2012 and originally published February 16, 2005. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.

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About the author

Luke Landes, also known as Flexo, is the founder of Consumerism Commentary. He has been blogging and writing for the internet since 1995 and has been building online communities since 1991. Find out more about him and follow Luke Landes on Twitter. View all articles by .

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avatar Luke Landes ♦127,465 (Platinum)

That does seem to make sense. Here is a further description of the class system in the United States.

avatar erin

I was listing to an NPR show the other day that basically said most of the people that think they are middle-class are actually working-class. They basically said the true middle-class are the people who control large companies. The upper class or wealthy own the company, the middle-class would be those that occupy the top-tiers organizationally of these companies. Everyone else would make up the working-class – both white- and blue-collar workers.

I know quite a few people who make more than six figures who consider themselve to be working-class rather than middle-class.

erin

http://www.frugalgirl.blogspot.com

avatar Anonymous

There’s a lot of mythology about the rich. (They’re not like you or I.) It’s the movies. People have an unrealistic image of the rich. I remember when a bunch of us cashed out $1M+ during the boom. You think it’s cool for a while, but then you realize you still have to work, then you forget about it. Also: it’s never enough.

avatar Luke Landes ♦127,465 (Platinum)

Good points, Anonymous. $1M “sure ain’t what it used to be” but it would sure be nice to cash one out nevertheless.

avatar Darren R. Sussman

In our society, it seems like the more you have, the more you spend. So while a family with a household income of $125,000 may be considered wealthy by the government, they may only really have as much disposable income as someone who makes $35,000 a year because they’re spending more of it on things like their house and cars. This makes them feel no more wealthy than anyone else. Also, a household income of $125,000 means that with two wage earners, each of them is making a salary that could be considered more in-line with what middle-class earners are making. This makes them, individually, feel more like they are middle class. And yes, I do think that television and movies have distorted our image of wealthy. If you don’t live in a huge mansion and have a nice garage of cars, you’re just another working bum…

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