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avatar You are viewing an archive of articles by Luke Landes. Luke Landes, also known as Flexo, is the founder of Consumerism Commentary. He has been blogging and writing for the internet since 1995 and has been building online communities since 1991. Find out more about him and follow Luke Landes on Twitter. View 's Google Profile.

Luke Landes

Two Invalid Criticisms of David Bach’s Latte Factor

by Luke Landes
Latte Factor

More than seven years ago, I encouraged readers to forget about the Latte Factor. The Latte Factor — a registered trademark — is the core marketing message from personal finance guru and author David Bach. The concept uses a daily morning latte as a metaphor for all small, habitually repeated expenses, that add up to ... Continue reading this article…

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Want to Fail? Ignore Survivorship Bias.

by Luke Landes
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Whether you’re making a decision that has apparent, immediate consequences that could affect the rest of your life, like deciding to quit your job and open a business, or making a purchasing decision big or small, it is worthwhile to gather information and think about the future. When you gather information, you have to be ... Continue reading this article…

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Home Grocery Delivery: Peapod vs. FreshDirect

by Luke Landes
FreshDirect

Although I don’t take advantage of this type of service every time I need to go food shopping, grocery delivery is one luxury I enjoy about once a month. I’ve been a customer of Peapod for about eighteen months. Peapod is a company associated with Stop & Shop, a supermarket in my area. The food ... Continue reading this article…

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The Only Way Buying As Much House As Possible Is Smart

by Luke Landes
Buying as much house as possible

Once again, I’m finding myself nearing the end of my one-year lease with the need to make a decision about my living situation. I moved to my current apartment in the summer of 2007, at a time when I had been more comfortable living off some of the income from my business. Until that point, ... Continue reading this article…

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Psychological Advantages of the Debt Avalanche

by Luke Landes
Debt Snowball

The realist in me recognizes that the best plan for getting out of debt is any plan that allows someone to achieve that goal. The realist is constantly at odds with the optimist in me, the part of me that wants people to be high achievers, to strive for excellence, and to seek an informed ... Continue reading this article…

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Buying and Selling Stocks Is Often a Losing Strategy

by Luke Landes
Grow Your Dough Throwdown - March 2014

After three months, my $1,000 investment portfolio, nicknamed “Feemaggeddon,” is lagging. This portfolio is part of an investing challenge, the “Grow Your Dough Throwdown.” It’s a lighthearted competition featuring several top financial bloggers. I have two goals with this portfolio. The first is to test a specific popular investing philosophy. Among those who offer advice ... Continue reading this article…

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Naked With Cash: Laura and Leon, February 2014

by Luke Landes
Laura and Leon - Naked With Cash 2014

Naked With Cash is an ongoing series at Consumerism Commentary in which readers share their households’ finances with other readers. These participants benefit from the accountability that comes from tracking their finances publicly and the feedback of the four expert Certified Financial Planners (CFPs). For more information, read this introduction. This year, we have four ... Continue reading this article…

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Naked With Cash: Brian, February 2014

by Luke Landes
Brian - Net Worth - Naked With Cash

Naked With Cash is an ongoing series at Consumerism Commentary in which readers share their households’ finances with other readers. These participants benefit from the accountability that comes from tracking their finances publicly and the feedback of the four expert Certified Financial Planners (CFPs). For more information, read this introduction. This year, we have four ... Continue reading this article…

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5 Reasons to Avoid Cash Back Rebate Cards

by Luke Landes
American Express Prepaid Rebate Card

At the end of last year, I took advantage of a sale on some photography equipment. I perceived the deal to be good, and after contemplating the purchase for some time, I decided to go ahead. The sale price was manipulate through the offering of a manufacturer’s $300 mail-in rebate after a retailer’s discount of ... Continue reading this article…

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Naked With Cash: Betsey S, February 2014

by Luke Landes
Betsey - Naked With Cash

Naked With Cash is an ongoing series at Consumerism Commentary in which readers share their households’ finances with other readers. These participants benefit from the accountability that comes from tracking their finances publicly and the feedback of the four expert Certified Financial Planners (CFPs). For more information, read this introduction. This year, we have four ... Continue reading this article…

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