I couldn’t agree more with the Anne Fisher. According to her article in Fortune, she despises business buzzwords.
I’m all for the malleability and transformation of the English language, but for some reason I cringe when I hear certain phrases. I understand that with the use of any jargon, it’s just a case of individuals attempting to identify with a group (in this case, businesspeople or motivational speakers), most of the time the phrases aren’t even used correctly.
Here are Annie’s doubleplusungood phrases that I, also, happen to find coarse and vulgar:
* bottom line, when not referring to a financial statement and meaning conclusion
* going forward
* touch base
* core competencies
Now, some of mine:
* utilize (the word you meant to utilize is use.)
Any others to add? In the mean time, play Business Buzzword Bingo.
Updated May 12, 2011 and originally published August 5, 2005. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.