There is a waiting list for new Toyota Priuses, so those who want one right away are willing to pay a little more for instant gratification.
The USA Today article describes some people who are quickly turning over their Prius, like some do with real estate, to make a quick small profit (or break even). Many people are buying the car to minimize the effect of high gasoline prices on their wallet.
The car has a big following on the internet based around PriusChat, a message board and news website for all fans of the hybrid.
For those who don’t want to wait six months on the list and don’t want to pay the used Prius premium, there are some alternatives.
Updated February 6, 2012 and originally published April 11, 2005. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @flexo on Twitter and visit our Facebook page for more updates.