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Consumer

Amazon Prime: Is It Worth the Cost?

by Charles Aquino
amazon

In 2006, I was receiving about five deliveries a week from online shopping orders. What can I say? I was an online shopaholic. Amazon Prime was only a year old at the time, and I became tired of hoarding filler items in order to qualify for the $25 free shipping minimum. To me, receiving free […]

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How to Find the Most Affordable Cell Phone Plans

by Abby Hayes

Over the past few years, cell phone providers have declared an out-and-out war to win over consumers. This spells good things for the consumers, who can now take advantage of more low-cost cell phone plans than ever. These days, even the “big four” cell providers — Sprint, T-Mobile, AT&T, and Verizon — are lowering their […]

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What Does the New iPhone 7 Cost and How Can You Pay Less?

by Aliyyah Camp

On September 7, 2016, Apple unveiled the new iPhone 7 and iPhone 7 Plus. Trendsetters will have been eagerly awaiting today, the 16th, when the new iPhones start being shipped; preorders started on the 9th. There is no doubt that this launch will be successful. Apple occupies 40 percent of the smartphone market share — the […]

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The IRS Tax Scam and What Happens When You Owe Taxes

by Luke Landes
Telephone

For a few years, a ring of criminals believed by the U.S. government to be based in India have been involved in a pervasive tax scam. Callers impersonate IRS officials, connect with American taxpayers, and convince many that they have an outstanding bill for tax payments. The scam has been so pervasive that it has […]

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Black Friday Was a Bust

by Luke Landes
Holiday shopping

The National Retail Federation has admitted defeat. Sales over the past holiday weekend dropped 11 percent over Thanksgiving weekend in 2013 according to the organization in a press release yesterday. The organization reversed course after being highly positive about the prospects for shopping leading up to the announcement of the estimated figures. Shopping traffic for the […]

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Beware the Inspirational Story or Your Wallet Will Suffer

by Luke Landes
Story

Storytelling is powerful, and is the smart marketer’s tool for separating consumers with their money. Watch out for inspirational stories.

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Don’t Let Contractors Rip You Off

by Mitch Lipka

It’s the height of home repair season, a time when established contractors are often in demand and unavailable. That’s a big opportunity for the fly-by-night operators to step in. Hiring a contractor to do work on your home, whether it’s a relatively small job or a major renovation, is a big deal. For most consumers, […]

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How to Win the War Between Consumers and Creators

by Luke Landes
Consumer

As the title implies, there is a war between consumers and creators, and the battles in this war are played out with money. It’s a war I’ve been seeing from both sides of the trenches. I am a consumer, but more than that, I’ve been writing and thinking about consumer behavior from an empowerment perspective […]

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Home Grocery Delivery: Peapod vs. FreshDirect

by Luke Landes
FreshDirect

Although I don’t take advantage of this type of service every time I need to go food shopping, grocery delivery is one luxury I enjoy about once a month. I’ve been a customer of Peapod for about eighteen months. Peapod is a company associated with Stop & Shop, a supermarket in my area. The food […]

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Boycott Wal-Mart on Black Friday and Thanksgiving?

by Luke Landes
Black Friday

Someone I know is boycotting Wal-Mart. I would not be able to boycott Walmart myself, as I never shop there in the first place. My absence from Wal-Mart does not have any effect. I believe I’ve stepped inside the store twice in the past decade or longer, and I don’t remember why. The basis for […]

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