As featured in The Wall Street Journal, Money Magazine, and more!


Consumer Reports’ Unique Approach

by Luke Landes

Last weekend at the wedding I attended, I spoke for some time with Matt from Consumer Reports. He works in the auto division, and he filled me in on how Consumer Reports does its research. When CR evaluates products, employees approach the companies as typical consumers. For example, rather than the companies sending CR souped-up ... Continue reading this article…

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Doobie Reviews the Equaline Matrix Razor

by Luke Landes

I’d probably grow a beard if my girlfriend let me. She obviously has way more sense than I do. I have been brainwashed into the general consumer thinking that I need a major brand razor with expensive refillable blades. Thus, I shave with a Gillette Mach3. Doobie has found a lesser-known razor that he feels ... Continue reading this article…

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Favorite Purchase, June 2006: Braun Electric Toothbrush

by Luke Landes

Every once in a while, I may share my thoughts on a particular purchase I made that I feel is worthwhile. In this case, I’m writing about the BRAUN Oral-B Braun 980TX Bright Advance Power Electric Toothbrush. I purchased it for $30 from Macy’s and Amazon.com has it for the same price. It was sort ... Continue reading this article…

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More Reviews of Career Intensity by David Lorenzo

by Luke Landes

Since I posted my initial review of Career Intensity by David Lorenzo, some other bloggers have also praised the forthcoming book. Sarah Bosch from the Business Opportunities Weblog finds Career Intensity to be a valuable read and Free Money Finance gave the book 8 stars. FMF also just published an interview with the author. If ... Continue reading this article…

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A Look at The Automatic Millionaire Homeowner by David Bach

by Luke Landes

A while ago, I received an advance copy of The Automatic Millionaire Homeowner by David Bach. This was the first book by Bach that I’ve read, and I’ll share my opinion now.

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Bank of America’s Keep The Change

by Luke Landes

Some time ago, Bank of America introduced a new program for its checking account, savings account, and debit card holders called Keep The Change. A friend of mine asked me to write about this program quite some time ago, and I said I would do so. I try to keep my word. The premise is ... Continue reading this article…

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Scottrade Experience Thus Far

by Luke Landes

A few weeks ago, Richard asked: I have been having an “issue” with Schwab over their $45 inactivity fee & $95 termination fee. Next week I shift over to Scottrade. How is Scottrade treating you? Do they allow dividend reimbursement of stocks in your portfolio? (I heard they once did not.) I am looking forward ... Continue reading this article…

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