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Chrysler Employee Discount

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Remeber how GM was not performing well last year and decided to stimulate sales by offering employee pricing, as a gimmick incentive? It was a temporary fix, but it didn’t make people want to own GM cars in the long run.

Now Chrysler wants to give the same gimmick a try, starting in July.

[I]nvestors and Wall Street analysts have watched such sales programs with concern since they sacrifice profit margin for sales volume and force consumer attention back to cut-rate deals, a move seen as tarnishing U.S. auto brands.

You don’t see Honda and Toyota deeply discounting their inventory — or appearing to do so — at this time.

Last year, GM’s incentive helped that company steal market share from Chrysler. Will Sebring Coupes replace Escalades this time around?

Updated February 6, 2012 and originally published June 22, 2006. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.

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About the author

Luke Landes is the founder of Consumerism Commentary. He has been blogging and writing for the internet since 1995 and has been building online communities since 1991. Find out more about Luke Landes and follow him on Twitter. View all articles by .

{ 2 comments… read them below or add one }

avatar LSD

Dunno about Honda, but Toyota now has yaris.

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avatar Jason

I think they need to be careful with these types of programs. As the article points out, it has been seen as tarnishing the image of US auto brands. I’m not so sure the short term growth in sales from those promotions are worth it if it furthurs the belief that the auto brands are inferior.

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