Remeber how GM was not performing well last year and decided to stimulate sales by offering employee pricing, as a gimmick incentive? It was a temporary fix, but it didn’t make people want to own GM cars in the long run.
Now Chrysler wants to give the same gimmick a try, starting in July.
[I]nvestors and Wall Street analysts have watched such sales programs with concern since they sacrifice profit margin for sales volume and force consumer attention back to cut-rate deals, a move seen as tarnishing U.S. auto brands.
Last year, GM’s incentive helped that company steal market share from Chrysler. Will Sebring Coupes replace Escalades this time around?
Updated February 6, 2012 and originally published June 22, 2006. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.