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Completing the Media Feedback Loop

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An article in the Wall Stree Journal Online mentions the buzz surrounding a book I’ve been sharing, The Number, by Lee Eisenberg.

As part of a carefully planned marketing campaign, thousands of advance copies were distributed to select people in the book industry. It didn’t hurt that the author is a media-savvy former editor-in-chief of Esquire magazine. Few of the approximately 200,000 books published this year will attract any notice; “The Number,” from Free Press, has powerful word-of-mouth buzz which ought to be sending potential buyers to bookstores in droves.

I know that by writing about the book, I’m contributing to the market buzz. I don’t mind so much as it’s a product I enjoyed reading. They’re not compensating me to say anything about the book (see note below), and if I thought it was crap, I’d be saying so. (Even though I’m not highly opinionated on issues, I do love calling crap when I see it.)

Note: While I don’t get paid by the publishing company, I joined Amazon Associates so that if a reader buys the book after clicking on a link to Amazon.com located on Consumerism Commentary, I’ll apparently get a small kickback. I don’t expect this to be significant in any way.

Updated February 7, 2012 and originally published December 1, 2005. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.

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About the author

Luke Landes is the founder of Consumerism Commentary. He has been blogging and writing for the internet since 1995 and has been building online communities since 1991. Find out more about Luke Landes and follow him on Twitter. View all articles by .

{ 1 comment }

avatar Hazzard

I was contacted awhile back and asked if I would read the book. They are supposedly sending it to me for free and are hoping that I’ll blog about it. I will, but just like you, I’ll tell it the way I see it.