As part of a carefully planned marketing campaign, thousands of advance copies were distributed to select people in the book industry. It didn’t hurt that the author is a media-savvy former editor-in-chief of Esquire magazine. Few of the approximately 200,000 books published this year will attract any notice; “The Number,” from Free Press, has powerful word-of-mouth buzz which ought to be sending potential buyers to bookstores in droves.
I know that by writing about the book, I’m contributing to the market buzz. I don’t mind so much as it’s a product I enjoyed reading. They’re not compensating me to say anything about the book (see note below), and if I thought it was crap, I’d be saying so. (Even though I’m not highly opinionated on issues, I do love calling crap when I see it.)
Note: While I don’t get paid by the publishing company, I joined Amazon Associates so that if a reader buys the book after clicking on a link to Amazon.com located on Consumerism Commentary, I’ll apparently get a small kickback. I don’t expect this to be significant in any way.
Updated February 7, 2012 and originally published December 1, 2005. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.