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Decaf Double Short Skim Double-Pump Vanilla Latté

This article was written by in Consumer. 3 comments.


I promise this is a coincidence; I had no intention of writing about coffee for two articles in a row (previously: “Iced Coffee Savings“).

Yesterday, Starbucks started instituting pricing changes on some drinks, lowering the prices of easy-to-make, popular drinks and raising the price on larger, more complicated drinks. There weren’t a lot of specifics, but two different articles mentioned the frappucino as one of the targets for a $0.25 price increase. I’ve worked at two different Starbuckses, and that is not a difficult thing to make, but it does require people to wait a little longer, especially in the summer.

Easy drinks will see a price cut of five or ten cents, nothing to get real excited about. The thing that people usually forget about Starbucks is that – and I’ve heard this from managers of the store – it’s supposed to be a place you go to treat yourself once in a while. If a five cent price decrease at a gourmet coffee shop manages to save you a significant chunk of money over the course of a year, you’re already pretty wealthy, and you don’t need the discount.

Here are some insightful comments from the same story at the Huffington Post:

I’ve always believed that the price should be based on how long it takes to describe what you want.

From a business perspective, I believe this is a good idea. However, haven’t bars been doing this for years?

it would help alot if starbucks would charge $20 for an iced caramel frappuccino. that’s probably the only thing that would keep me from drinking every one I get my hands on.

ok, $50

And just for fun, here are my favorite two drink recipes of all time (I swear I have seen people order these):

  1. Three-quarters decaf quad grandé soy extra-hot no whip mocha valencia
  2. Triple venti upside-down non-fat extra caramel caramel macchiato

In a first, Starbucks lowers price of some drinks, Lisa Baertlein, Reuters, August 20, 2009

Published or updated August 21, 2009. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.

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About the author

Smithee formerly lived primarily on credit cards and the good will of his friends. He is a newbie to personal finance but quickly learning from his past mistakes. You can follow him on Twitter, where his user name is @SmitheeConsumer. View all articles by .

{ 1 comment… read it below or add one }

avatar KC

I believe I’d have to slap someone who ordered the above drinks. Frankly I don’t think I’ve ever bought anything at a coffee shop other than a “coffee”, “iced coffee” and a “pastry”. Only one of those is more than 2 syllables and I only order it cause the humidity is usually 85% or higher where I live.

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