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Geico Cavemen: The Sitcom

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Apparently ABC has ordered a pilot for a new television sitcom based on the Geico cavamen commercials. At first I found the commercials entertaining (though not very informative), but I don’t think I could handle a television show rooted in something developed by an advertising agency.

What’s next? The Aflac duck getting his own show on Animal Planet? How about the Mac and PC guys from the Apple commercials starring in an update of “The Odd Couple?”

The Wall Street Journal has the story about ABC’s new pilot. While there is no script yet, the show will supposedly follow the adventures of three modern-day cavemen battling prejudice in Atlanta.

If that weren’t enough, the Journal article also mentions a new movie is in development starring the “King” from Burger King. The line between entertainment and advertising is fading, and that’s the only way for advertisers to penetrate an audience that is growing increasingly immune to their more typical methods.

Updated January 16, 2010 and originally published March 21, 2007. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.

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About the author

Luke Landes is the founder of Consumerism Commentary. He has been blogging and writing for the internet since 1995 and has been building online communities since 1991. Find out more about Luke Landes and follow him on Twitter. View all articles by .

{ 5 comments… read them below or add one }

avatar Ken

While I hope this never sees the light of day, I do look forward to seeing the hideous stolen pilot on YouTube. :)

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avatar Michael

I have to admit, I got a piece of junkmail yesterday that had the caveman on the front of it. It was pretty dang funny. Inside was a caveman newsletter where they continue their fight against Geico. I was thoroughly entertained by JUNKMAIL!

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avatar Lazy Man and Money

The King is a damn scary character. I hope it’s a slasher flick.

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avatar Bobby

Sorry, not interested in the cavemen, the King or the duck…BUT…the the Apple & PC guys might be pretty good.

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avatar rami

I think cavemen series could be hilarious, a lot could be done with that, but Burger King sounds horrible… yuck.

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