Apparently ABC has ordered a pilot for a new television sitcom based on the Geico cavamen commercials. At first I found the commercials entertaining (though not very informative), but I don’t think I could handle a television show rooted in something developed by an advertising agency.
What’s next? The Aflac duck getting his own show on Animal Planet? How about the Mac and PC guys from the Apple commercials starring in an update of “The Odd Couple?”
The Wall Street Journal has the story about ABC’s new pilot. While there is no script yet, the show will supposedly follow the adventures of three modern-day cavemen battling prejudice in Atlanta.
If that weren’t enough, the Journal article also mentions a new movie is in development starring the “King” from Burger King. The line between entertainment and advertising is fading, and that’s the only way for advertisers to penetrate an audience that is growing increasingly immune to their more typical methods.
Updated January 16, 2010 and originally published March 21, 2007. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.