Men, get ready to open your wallet (if you haven’t already) for Valentine’s Day. The National Retail Federation conducted a survey about the Hallmark™ Holiday and found good news for their industry.
60.9 percent of consumerism will celebrate Valentine’s Day, with the average man spending $135.67, about double of the average woman. The big gift this year will be jewelry, not flowers. Breaking down the average expense by age group, it’s interesting to see that younger adults’ (18-24) spending has been decreasing. The young crowd has been good at finding ways to please their sweatheart without “breaking the bank.”
Updated February 22, 2008 and originally published February 12, 2006. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.