F.A.O. Schwarz (website, like the company, being restructured) is a children’s toy retailer. Perhaps you have heard about their bankrupcy. The company’s new strategy is to market toys to the children of the superrich.
This item on the right is a toy Mercedes, with the price tag of $15,000. My Honda Civic didn’t cost much more than that brand new.
Why would a parent spend that much money on a toy? That money could go to fourth grade private school tuition. It could go to a worthy charity. The kid would probably be just as happy with a Hot Wheels.
CNN/Money posted a feature last November that listed some more of the priciest toys for tots. The flying saucer does sound kind of cool, I have to admit.
Updated February 6, 2012 and originally published September 9, 2004. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @flexo on Twitter and visit our Facebook page for more updates.
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Luke Landes founded Consumerism Commentary in 2003 and has been building online communities since 1990. Luke, also known as Flexo, has contributed to PC World Magazine, US News, Forbes, and other publications. 
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Wow. If you have so much money that you don’t know what else to buy for your kids except for a $30,000 off-road vehicle with a $20,000 camper attachment, then you should be shot. If you could, in good conscience, spend your money on that and not, say, give a few bucks to charity, then there is something very wrong with you. I mean, that’s just utterly ridiculous. $30,000 for a NOT REAL CAR???? I want to meet someone who buys that for their kid so that I can punch them in the stomach.