F.A.O. Schwarz (website, like the company, being restructured) is a children’s toy retailer. Perhaps you have heard about their bankrupcy. The company’s new strategy is to market toys to the children of the superrich.
This item on the right is a toy Mercedes, with the price tag of $15,000. My Honda Civic didn’t cost much more than that brand new.
Why would a parent spend that much money on a toy? That money could go to fourth grade private school tuition. It could go to a worthy charity. The kid would probably be just as happy with a Hot Wheels.
Updated February 6, 2012 and originally published September 9, 2004. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.