Last year, I asked whether a CNN article describing a sale at Wal-Mart was newsworthy. At worst, it seems like free advertising.
Some commenters pointed out that Wal-Mart’s actions, as the world’s biggest retailer, are important indicators for the economy. Wal-Mart’s public relations agents are too busy defending the company’s image, so I suppose it’s up to reporters to get the word out about sales.
This summer, the company is back in the news (Associated Press) after announcing they are cutting their back-to-school prices.
Under Wal-Mart’s new pricing plan, $1 will be able to buy 4 wide-ruled notebooks, 2 bottles Elmer’s glue (4 oz.) and a 24-pack of crayons. A $50 budget will be able to purchase a week’s worth of school clothes, and $80 will buy two pair of prescription glasses at the Wal-Mart Vision Center.
In some cases, Staples‘ back-to-school sales beat Wal-Mart’s, so if you’re looking for deals, don’t just go with the company that gets the most press. Check out OfficeMax and Target, stores that also have back-to-school sales where supplies go for pennies.
Photo credit: Lordcous
Updated January 16, 2010 and originally published July 24, 2007. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.