In order to remain competitive, airlines try to keep fare prices low. When that strategy starts to break down and airlines can’t compensate for the cost of flying in the normal way (increasing bookings, and decreasing flights) and they still resist raising fares, they look for new ways to earn revenue.
So now we’re charged for meals and luggage, both of which were once included in the fare price for most flights. JetBlue Airways is now selling a pillow and blanket set for $7. I’ve noticed the disappearance of the “free” pillows and blankets that once adorned seats while boarding, but now they’ve returned in another fashion.
The $7 will provide you with your own unused pillow and blanket set. As they are charging for the privilege of comfort, at least you don’t have to cuddle with the same bedding used by travelers before you. The set also comes with a $5 coupon for Bed, Bath, and Beyond, making the purchase a little more attractive.
JetBlue Starts Selling Blankets and Pillows, Micheline Maynard, New York Times August 5, 2008.