The Center for a New American Dream conducted a poll about materialism surrounding the holidays and found some interesting results:
… [M]ore than 3 in 4 Americans (76%) say that kids are too materialistic, and the holiday season just makes things worse. Only 28% of those polled say that it is necessary to spend a lot of money in order to have a fulfilling and enjoyable holiday, and nearly four out of five Americans surveyed said that they would like to have a more simplified holiday season this year.
The full press release is here [pdf]. The poll also shows that more people intend on giving savings-related gifts such as piggy banks and savings bonds. How does this findings stack up with other research this year?
* An ABC News survey shows Americans plan to spend more on holiday gifts this year, a 23% increase from last year, but other things can get in the way of these plans, such as a transit strike which the media reminds the public is illegal.
* The National Retail Federation claims online retailers are more optomistic now than they were at the beginning of the season (when the AMC News survey was conducted). So retail sales should be better than expected.
It seems to me people have great intentions when it comes to less materialism and more saving, but it rarely plays that way once the holiday spirit is upon us. What do you think? Have you seen any evidence of a less materialistic and a more savings-oriented holiday season?
Updated July 16, 2010 and originally published December 22, 2005. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.