A brother-and-sister pair in Montgomery, New Jersey, not far from me, secured some start-up capital from their millionaire older brother, a 27 year old who made his first fortune from his dorm at Harvard.
Their plan is to take on Rupert Murdoch’s MySpace — a horribly coded and organized (but popular) website now accused of becoming too “corporate” — with MyYearbook. At first glance, it takes that online yearbook metaphor to the extreme, with superlatives, flirts, bullies, lockers, etc. It’s the whole high school deal, and it’s about certain things best left forgotten for most people.
While they’re brave for taking on The Man, I find it likely that, if successful, the allure of selling the highly lucrative market out to a big business with the promise of lots of cash will outweigh their noble intentions.
Updated July 16, 2010 and originally published January 23, 2006. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @flexo on Twitter and visit our Facebook page for more updates.
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Luke Landes founded Consumerism Commentary in 2003 and has been building online communities since 1990. Luke, also known as Flexo, has contributed to PC World Magazine, US News, Forbes, and other publications. 
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Good luck to them! I think MySpace has some huge competition coming from TheFaceBook.com. It’s really popular on college campuses. It’s only available if you have a college e-mail address, which will hamper its growth, but it really has staying power. Most of my old college buddies kept using it but ditched MySpace.