I spent my evening volunteering at an event for the New York Philharmonic. That’s right; I stood outside in the hot and humid New Jersey weather, trying to convince patrons — 85% of whom were over the age of 60 — to write down their name, address, phone number and email address on a card so that they may have a chance at winning free tickets. (The addresses are culled into a database for marketing as well, of course.)
We had a successful night, and my rewards were listening to great live music performed by a number of the best musicians alive in the world and spending time with interesting, bright people. That seems fair.
Updated August 9, 2011 and originally published July 10, 2006. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.