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Podcast 55: Generation Y Consumers, Kimberly Palmer

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Our guest on today’s episode of the Consumerism Commentary Podcast is Kimberly Palmer, senior editor at U.S. News & World Report and author of the upcoming book, Generation Earn: The Young Professional’s Guide to Spending, Investing, and Giving Back.

Our podcast producer and host, Tom Dziubek, speaks with Kimberly about the typical Generation Y consumer, their personal finance tendencies and ways that retailers can more effectively reach them in the marketplace.

Also, thanks to everyone who helped The Consumerism Commentary Podcast win the First Annual Plutus Award for Best Personal Finance Podcast! We couldn’t have done it without you!

Consumerism Commentary Podcast #55
Generation Y Consumers, Kimberly Palmer
Production/Segment: S03E03 / 73

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Table of contents

[00:00] Introduction from Flexo
[00:39] Interview with Kimberly Palmer
[00:56] Defining “Generation Y”
[01:41] How Gen Y differs from other generations
[04:08] Financial goals and concerns
[05:26] The recession’s impact
[09:25] Gen Y’s handling of personal finances
[10:49] The type of consumer that Gen Y is
[12:31] Retailers’ success marketing to Gen Y
[13:26] Investing tendencies
[14:39] Customer service vs. saving money
[18:50] End

We always welcome feedback from listeners. If you have any comments for this episode or for any other, or if you have suggestions for future episodes, please leave us comments here or email us at podcast at this domain name.

Updated February 6, 2012 and originally published May 9, 2010. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.

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About the author

Luke Landes is the founder of Consumerism Commentary. He has been blogging and writing for the internet since 1995 and has been building online communities since 1991. Find out more about Luke Landes and follow him on Twitter. View all articles by .

{ 1 comment… read it below or add one }

avatar Financial Samurai

Excellent interview. Kimberly/Tom, you are spot on regarding how the downturn really crushed Gen Y disproportionately more than others. This is why there’s the whole “lifestyle design” movement… which may end in tears, as people wake up and realize they can’t make enough money, and save while they globe trot the world.

It’s part of my thesis in “The Dark Side of Retirement” which is getting a lot of heat. But, oh well.. it’s the truth. If the economy comes back, I believe the whole digital nomad movement dies down as opportunites rise again.

Best,

Sam

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