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Beware the Inspirational Story or Your Wallet Will Suffer

by Luke Landes
Story

Storytelling is powerful, and is the smart marketer’s tool for separating consumers with their money. Watch out for inspirational stories.

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How Depression Threatens Financial Well-Being

by Luke Landes
depression

Depression prevents people from making what other would consider “logical” financial decisions.

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If You Don’t Like Your Job, Get Another One

by Luke Landes
Fluffy Clouds

This “duh” advice is handed out frequently, but it may not be applicable to everyone who hears it.

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Grow Your Dough Throwdown: Second Quarter Results

by Luke Landes
Grow Your Dough Throwdown

Here’s my latest Grow Your Dough Throwodwn update as well as some information about the companies I’m investing in.

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What I Learned on Father’s Day

by Luke Landes
Father's Day

I met my dad for dinner on Father’s Day earlier this month, and we had a deep and somewhat difficult discussion.

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Can “The Rich” Teach Us Anything About Money Philosophy?

by Luke Landes
Model T Ford

I can think of two fairly recent instances in publishing that elucidate just how “the rich” or “the one percent” are different from everyone else, and we should all do ourselves a favor by studying their approach to money so we, too, can be monetarily wealthy. Steve Siebold wrote a book, How Rich People Think, ... Continue reading this article…

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Growing My Dough: The Latest Look at My Portfolio

by Luke Landes
Grow Your Dough May

CNN is sounding the alarm bells. The “Fear and Greed Index,” which is a strange measure of market sentiment, has passed the threshold into the “extreme greed” level.CNN is sounding the alarm bells. The “Fear and Greed Index,” which is a strange measure of market sentiment, has passed the threshold into the “extreme greed” level. ... Continue reading this article…

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How to Win the War Between Consumers and Creators

by Luke Landes
Consumer

As the title implies, there is a war between consumers and creators, and the battles in this war are played out with money. It’s a war I’ve been seeing from both sides of the trenches. I am a consumer, but more than that, I’ve been writing and thinking about consumer behavior from an empowerment perspective ... Continue reading this article…

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