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Citibank wants to lure more business owners away from American Express and Chase with a credit card that cribs from its competitors’ playbooks. Like the original Platinum Card, the CitiBusiness ThankYou Card streamlines expense reporting and adds significant purchase protection benefits. While its APR and rewards offers don’t stack up to Ink from Chase, strong service features could make the difference for professionals who don’t intend to carry a balance.

Small spending plateau triggers Citi’s signup bonus

According to Citi’s website, a new CitiBusiness ThankYou cardholder can trade their 15,000 bonus points for $150 in merchant gift cards after spending just $3,000 with the card over 90 days. New Chase Ink Cash members have to spend $5,000 to qualify for a bonus $150 cash rebate, but Chase also offers an extra $100 credit upon first purchase.

CitibankLike Chase, Citi offers its ThankYou members bonus points for purchases in a variety of rotating, seasonal categories. Qualifying purchases earn three ThankYou Points per dollar spent at eligible merchants that include computer stores, advertising companies, airlines, restaurants, and phone companies. You’ll earn one ThankYou Point for every dollar you spend elsewhere on the card. Citi also kicks in bonus rewards for managing your account online and registering for paperless statements.

Earning awards gets easier if you share your personal ThankYou balance

ThankYou points carry the most value when you redeem them for merchandise or for gift cards. For instance, at a penny per point, an Amazon.com gift card reward can let you earn the equivalent of a 3 percent rebate on featured category purchases. Because every employee using CitiBusiness cards earns points, your company’s balance can grow fast.

Chase and American Express both offer stronger redemption rates on their business rewards cards. However, Citi offers a feature that can make the ThankYou program more appealing. Carry both a CitiBusiness card and a personal Citi credit card, and the bank will let you swap points between your accounts at no charge. If you choose to keep all your points for yourself, merging your earnings can help you reach higher rewards levels faster.

Citi makes up for average account terms with extraordinary protection

At the moment, the CitiBusiness ThankYou Card offers a six month, no interest teaser, followed by an APR above 13 percent. There’s no balance transfer teaser in effect, either. With no annual fee and no charge for issuing employees their own cards, CitiBusiness makes a decent card for cash flow management. This card really shines for companies that take advantage of money-saving features, including:

  • Extended warranty. Add one year to the manufacturer’s standard warranty on each purchase.
  • Retail purchase protection. You’re covered for up to $10,000 in loss or damage for 90 days after each transaction.
  • Auto rental insurance. Never pay for a collision damage waiver again.
  • Travel accident insurance and assistance services. Automatic coverage, and a round-the-clock help desk to keep you safe.
  • While frequent flyers may prefer AmEx’s Platinum Card’s airport perks, the CitiBusiness ThankYou Card replicates many of its competitors’ most compelling benefits.

Personal Business Assistant

Concierge services have quickly become the must-have benefit for elite business credit cards. Citi skews the trend with its team of Personal Business Assistants, specialized service professionals who can perform high level tasks on behalf of companies instead of cardholders. Like other cards’ concierge desks, the Citi PBA team can book you a reservation at a hot restaurant or confirm your next travel itinerary.

These assistants add even more value by researching supplier costs, sourcing vendors, and handling more complex requests related to meetings and conferences. Issuing a CitiBusiness ThankYou Card to each employee on your team gives them the power to offload routine tasks and busywork via a secure, online portal. That could be the signature feature keeping this card in the competition for space in your wallet.

If the above features appeal to you, apply for a CitiBusiness ThankYou Card today to receive the 15,000 bonus points opportunity.

Photo: Kien Wai

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Occasionally, Consumerism Commentary readers send in questions about handling their finances. I am not a financial planner, so I have no certification claiming I’m qualified to give financial advice. I am not an investment adviser, so I certainly won’t be recommending stocks. I like the opportunity to address financial questions that other readers may be concerned about, and if I have an opinion or two on the matter, I’d be happy to share.

Readers may disagree with my opinion, or they may agree. Addressing these questions is also an opportunity to instigate discussions. As with any advice you may receive, it’s always good to check with a professional beforehand, particularly if the decision could have significant effects on your financial condition.

Here is a question I received from Steve:

I’m 24 years old and I haven’t started any retirement savings, but I know I need to start. My company offers a 401k benefit but does not offer any match. I was wondering, would this 401k’s tax benefits still be worth taking advantage of over other retirement investment vehicles? Would a Roth IRA be wiser? Or something else?

There are two primary tax benefits to investing in a 401(k) plan. You contributions and earnings grow tax-free until you retire, and your contributions can be deducted from your income for tax purposes if your income is low enough. I describe and explain the 401(k) contribution limits here.

Taxes are a distant second next to the best benefit of most 401(k) plans: matching contributions from your employer. Employers can structure the matching contributions in a variety of forms. One of the most common is for your employer to match 100% of your contribution up to a certain percent of your salary. For every dollar you take out of your paycheck to invest in your 401(k), your employer might also contribute a dollar of its own money. This is an immediate 100% return, much better than what you can expect from any of your investments. If your employer matches your contributions, find a way — any way — to contribute to your 401(k) at least enough to take advantage of the maximum matching benefit. Don’t turn down free money.

The choice to invest in a 401(k) gets more difficult when there is no matching contribution from your employer. At that point, your 401(k) becomes just another tax-advantaged investment account. Unless your 401(k) gives you access to low-cost investments, this account should no longer be a priority. Most 401(k) plans include fund choices that are not as inexpensive as choices you can find elsewhere, like at Vanguard or Fidelity. Low costs correlate to better investment results over long periods of time, and at age 24, this particular reader could be waiting many decades before accessing this money.

You can compare costs by reading the prospectuses for the investment choices in your 401(k) and comparing the expense ratios and other fees with similar funds managed by Vanguard.

Without an employer match, consider maximizing your IRA before contributing to your 401(k). A traditional IRA offers the same tax benefits as a 401(k), and a Roth IRA forgoes the tax deduction for your contributions today for a tax deduction in retirement. That’s a good choice if you expect that you’re in a lower tax bracket today than you will be in retirement. Considering the economy today, it’s probably a good bet that all taxes will be higher in thirty or forty years as the country struggles to pay its expenses, but you never know without a crystal ball.

While your investment choices in your 401(k) are limited, you can invest in almost anything in your IRA, depending on how you open the account. Your investments in IRAs are subject to an annual limit. If you have a strong enough cash flow to schedule your IRA investments throughout the year to the maximum and still have free cash flow, then you should consider investing what you can in a 401(k) without an employer’s matching contribution if your income isn’t above the maximum for taking advantage of the tax deduction. Otherwise, just invest using a taxable (regular, non-retirement) brokerage account. You can name the account “For Retirement” and leave it alone for forty years.

I wish I had been thinking like Steve when I was 24. I’m not sure I knew about the existence of 401(k) plans when I was that age. My employer didn’t offer a 403(b) plan — the non-profit version of the 401(k) — until the following year or two, and my cash flow was so tight, there was no matching contribution, and the investments were so expensive I just laughed. My only investment was in the form of a recently-converted UTMA or UGMA invested with what was probably savings bonds I received as gifts as a kid.

In reality, just making any choice for investing is better than making no choice. Whether you invest in a 401(k), IRA, or taxable account, just the act of putting money aside for retirement puts you ahead of half of all Americans in taking steps to ensure you have a stronger future.

Do you agree or disagree with the strategy outlined above? Share your thoughts on what you might do if your employer were not to offer a matching contribution on your 401(k).

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A few weeks ago, a Consumerism Commentary reader asked me on Facebook whether it would be a good idea to purchase shares of Facebook at $48 a piece. I do not give stock buying advice, but I mentioned that shares had recently been sold for $44.10 on the secondary market, so if someone were to accept an offer to buy shares at $48, they’d have to believe that the value had increased since the auction.

Interest in buying shares of Facebook has increased as rumors about the company’s going public continued, and when Facebook finally filed for its initial public offering (IPO) in February, shareholders (mostly company employees and investors willing to buy in the secondary market) celebrated. The company now plans to become a public company on May 18, though that date is somewhat flexible. Also flexible is the target range for the initial share price when the company goes public.

FacebookFacebook has set its open share price to be between $28 and $35. With the shares Facebook’s famed CEO, Mark Zuckerberg, plans to sell at the opening, he will personally cash in $1 billion, while the company raises at least $12 billion through new shares. The total valuation of the company could lie anywhere between $75 and $98 billion, according to CNN Money.

There is no doubt that Facebook is the biggest success story in technology in this century so far. Those who invested early, friends of Zuckerberg since the beginnings of the company and employees who received significant amounts of stock options, stand to be able to cash in their shares and retire pleasantly wealthy. Those buying shares on or after May 18 may be able to catch a star continuing to rise.

Google continued to perform well after its IPO, for example. Investors were concerned about overpaying for Google shares at about $100 around the time of that company’s initial public offering, but today’s price is over $600. Facebook’s shares will be sold at a price-to-earnings ratio of 99, higher than almost all companies in the S&P 500 index, making the investment seem to be at a high risk for its price to fall. Both Zynga and Groupon, after going public last year, are now trading below their initial share prices.

Are you planning to invest in Facebook’s common shares once you can buy them through the stock exchange? Has Facebook seen its heyday of growth or is there more to come from the company?

Update: Although average individual investors have traditionally had limited access to initial public offerings, Facebook, following a trend of other technology companies going public, will likely be opening its IPO up to E*Trade. If you have an E*Trade account in good standing, you can indicate how many shares of Facebook you would like and the maximum price you’d like to pay. E*Trade will distribute the shares it receives among its individual investors who bid high enough.

Photo: kudumomo
CNNMoney, BusinessWeek

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When I first read The Millionaire Next Door by Thomas Stanley and William Danko, it didn’t inspire me. It’s not that I disagreed with the authors, but I found the book uninteresting. It was one of the first financial books I read after beginning Consumerism Commentary, and it came highly recommended from readers here and participants in The Motley Fool‘s community.

Without getting too much into my problems with the book, I will say that the idea that a “millionaire” is more likely to be your local business owner rather than someone born into a family of money was new to me.

Recently, PNC Wealth Management conducted a survey of people with more than $500,000 free to invest as they like, a fair definition of “wealthy,” and possibly “millionaire” once you begin including home equity and other assets. Only 6% of those surveyed earned their money from inheritance alone. 69% earned their wealth mostly by trading time and effort for money, or by “working.”

Here are some interesting statistics I pulled from an article discussing the survey results.

  • 36% of earners and 27% of heirs are concerned about an economic recession.
  • 77% of earners and 67% of heirs believe they have a lot of control of their financial future.
  • 39% of earners and 21% of heirs are moderate or risky investors.
  • 75% of earners and 50% of heirs have less stress thanks to their wealth.
  • 51% of earners and 33% of heirs believe their wealth has led to increases of happiness.
  • Heirs are twice as likely to believe that their wealth causes more problems that it solves.
  • 37% of earners and 25% of heirs believe that luck played a major role in their financial success.

For me, the choice is clear. There is only one option if I want to find myself with $500,000 of investible assets: earn rather than inherit.

[Yahoo Finance, MarketWatch: Earnings Growth]

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The Cost of Raising a Child With Autism

by Flexo

A few years ago, I shared a statistic showing that it costs almost $200,000 to raise a child, from birth to age eighteen. If that weren’t enough of a financial burden, consider that one out of 88 children are now diagnosed with autism, according to the Centers for Disease Control and Prevention (source, pdf). Regardless ... Continue reading this article…

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The Best Small Business Credit Cards, May 2012

by Flexo

Small businesses often require a substantial line of credit early on to survive the start-up stage. In a perfect world, everyone would have the cash to fund their start-up but it’s not always that easy. These days, finding a bank that can lend to small businesses is extremely difficult, so one of the alternatives is ... Continue reading this article…

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The Best Cash Back Credit Cards, May 2012

by Flexo

Cash back credit cards can help consumers practice responsible spending while earning a little extra for their efforts when used properly. It wasn’t long ago that the best cash back credit cards were offering rewards as high as 5 percent for all purchases, but that is unfortunately no longer the case. Today’s cash back credit cards ... Continue reading this article…

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She Spends Less Than She Earns: Zooey Deschanel

by Flexo
Zooey Deschanel

It’s not often that a young, female star of music, movie, and television can avoid financial scrutiny. Tales of financial woe tend to be much juicier, anyway. It’s not difficult to remember the Britney Spears train wreck. She couldn’t handle earning more than $700,000 a month. At least her antics kept her in the news. ... Continue reading this article…

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