In discussing unbanked and underbanked American consumers, we tend to focus on low socioeconomic status communities. The mainstream opinion is that building wealth and long-term financial stability relies on the use of traditional banking and investing products and the knowledge to use these products effectively. The financial industry tends to avoid low socioeconomic status communities for a variety of reasons, but the bottom line is that these customers have not been proven to be profitable. Taking the place of these mainstream institutions are check-cashing facilities and payday loan outfits, designed to be very profitable while providing the immediate services required in these communities.

These “low-class” financial product purveyors are part of a growing industry. As with any burgeoning industry, there is beginning to be more research into its consumers. The unbanked and underbanked consumer is becoming better defined, and traditional banks see this as an opportunity to create products that directly compete with the successful check-cashing and payday loan market.

With this new research comes some interesting findings. Prepaid debit cards are products designed for consumers with low or no credit scores, a condition that is more common among low-income households, though there are many reasons anyone in any income bracket could have damaged or undefined credit. Think Finance has determined that the use of prepaid debit cards is the same regardless of income level. Among the consumers surveyed, a representative sample of the Millennial generation, someone earning up to $74,999 a year is just as likely to use a prepaid debit card as someone earning less than $25,000 a year.

The statistics pertaining the check-cashing services show a similar trend. For a fee of usually 1 to 4 percent, a check-cashing storefront can immediately give you cash. So can any bank branch, but you often need to open an account first, and that requires patience, the willingness to share your personal information and submit to a ChexSystems verification, and the openness to endless marketing. In many cases, it’s just easier to just pay the fee. 34 percent of Millennials with the lowest income make use of check-cashing services outside of traditional banks, only 5 percentage points higher than those with the highest income.

An article in USA Today addresses what might representative of the fact that the status of unbanked or underbanked is pervasive in this age group regardless of income:

Ammy Orozco, 30, who works as an executive assistant at a Check Cashing USA branch in Miami, has a checking and savings account with Bank of America but often chooses to cash checks at work instead. She says she’d rather pay to cash a check immediately than pay for gas to drive to the bank. She has also taken out payday loans in emergencies. She’s tried to get a loan from the bank, but it was “stressful.”

“They wouldn’t confirm right away… You’re there sitting and you need the money, and you’re like, is this going to happen or not?”

Millennials expect instant gratification and are willing to look past fees and unnecessary expenses in order to feed this desire, regardless of income. For a generation whose defining economic moment has been the Great Recession, the credit crunch, and high unemployment, as well as the media environment dominated by stories about bank executives behaving badly, poor use of taxpayers’ money, and class-action lawsuits pertaining to anti-consumer practices, it’s understandable that a mistrust of the mainstream financial industry keeps people away from banks regardless of income. Half of Americans are not saving for retirement, and while unemployment certainly plays a role, lack of trust in the industry and in markets in general is an important factor.

With the proliferation of services targeted to the unbanked and underbanked reaching a wider set of customers — that is, popularity and use has moved beyond low socioeconomic status communities — regulators have begun to take notice. (In other words, these products and their negative effects were acceptable when they took advantage of only the poor and whoever you might assume is more likely to live in poor neighborhoods, but now that the middle class is targeted, it’s an issue worthy of consideration.) The Consumer Financial Protection Bureau is looking into designing regulations for these products. Meanwhile, traditional financial institutions are taking advantage of this regulatory grey area to create products that compete with check-cashing storefronts and payday loan issuers, and to use these products as profit centers with the intent of eventually mainstreaming these customers into other profitable services.

Are you a Millennial who prefers immediate services like check cashing, payday loans, and prepaid debit cards instead of checking accounts, bank loans, and credit cards? This is not the primary audience of this website, but I’d love to hear some feedback from the millions of Americans who fit this description.

Photo: Daquella manera
USA Today

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Several readers contacted me yesterday with this piece of good news. After months of promising its customers to launch the new feature soon, ING Direct now offers remote check deposit. The delay was likely caused by the efforts that resulted in Capital One purchasing ING Direct USA. Previously, in order to deposit a check into an ING Direct savings or “Electric Orange” checking account, you would have needed to mail the check to a deposit address, deposit the check in a local bank branch and transfer the money to ING Direct later, or find an ATM that allowed deposits to the online bank.

Although paper checks are heading towards obsolescence and electronic person-to-person transactions are becoming more mainstream, some people still find paper checks convenient. For self-employed individuals and business owners, checks from clients are still a very common way of doing business.

Remote check deposit, where you do not need to visit a bank to deposit a check or send it through the mail and wait, is made possible by the “Check 21″ law. With the advancement of technology, an image of a check is just as legitimate as the check itself. In the last decade, banks have been providing scanners to business customers to securely scan and email check images for deposit.

This was an expensive proposition. In recent years, the process has improved, thanks again to technology. The cameras on cell phones now have enough resolution for these purposes. Rather than sending its customers large pieces of hardware, banks offer mobile phone applications — often for both iOS and Android — that use the phone’s camera and a secure internet connection to make remote deposit as easy as snapping a photograph or two.

How ING Direct’s remote deposit “CheckMate” works

I wanted to try ING Direct’s remote deposit service, but without a check written to my personal account handy, I wrote myself a check for $10, withdrawing from my local Wells Fargo account. I downloaded the ING Direct app for my Android phone and configured my account. As expected, I needed my customer number, PIN, answers to several security questions, and recognition of my secret image, similar configuring online access on a new computer.

Once logged in, “Deposit” was an option at the top of the screen, alongside my account overview and transfers. To initiate remote deposit, the software required me to read and accept the CheckMate terms and conditions. The terms included a warning that deposits will be held by the bank for up to 5 business days. This is typical for check deposits to ING Direct, so it’s not completely unexpected. It is unfortunate, as even check deposits are often considered electronic transactions. The hold doesn’t apply to payroll checks or checks from the U.S. Treasury like federal tax refunds.

Check deposits using the ING Direct software are limited to $3,000 per check. Compared with Chase Bank’s $500 limit, this is an improvement, but could still make the service useless for some customers.

Once I agreed to the terms, the software prompted me to take a photograph of first the front of the check then the back of the check. It was difficult to focus on the back of the check, so I tried twice, changing the lighting environment to try to get a photograph that was more precise and included a legible copy of my signature.

After confirming both photographs, I entered the amount of the check and selected the account in which I wanted the $10 deposited. At the end of the process, I tapped the button to deposit the check and received this response:

All done. Your deposit will be available April 30. Hang on to your check until you get an email saying it posted. Then, void it.

ING Direct did send an email notification to say that my submission was successful, but this notification did not indicate that the funds were posted. For this, I’ll need to wait for a later email. I’ll update this article once I receive the email to indicate how long it takes to post $10. I checked my account online immediately after completing the deposit, and this appeared in my transaction history:

Notice how the total “Amount” is zero; the $10 is not available for me to use yet.

How to deposit checks without a cameraphone

The above process depends on having a mobile device with a camera and an internet connection. Not everyone has a smartphone or web-enabled, camera-equipped tablet. I didn’t see it at first, but ING Direct provides an option to remotely deposit checks without a camera. After you endorse your check for deposit, take a photograph using a digital camera of the front and back of your check. You could also use a scanner. Save the front and back as two separate JPG images. Access your account online, and click on “Image Upload” under the “Transfers & Deposits” heading. The website will take you through a process similar to the above.

Overall, whether using a mobile phone or your computer, depositing a check with ING Direct is now a simple and convenient process. If receiving checks is still a part of your life, and you’re looking for a way to exclude high-cost local banks from your personal finance system in favor of online banks like ING Direct, remote deposit is a necessity. ING Direct has made good on their promise to offer this service to their users.

Hat tip to Daniel from Sweating the Big Stuff and many others, including the bank itself, who brought the news to my attention.

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