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If you’re on Facebook, you might have seen the latest hoax. Hoaxes like these allow me to feel confident about my decision not to install any applications on Facebook or participate in any shady-looking groups. I ignore the endless petitions and attempts to find 1,000,000 fans for the latest trend. The latest hoax invites people to “like” a page that promises to reveal a hidden status update that got a high school student rejected from Harvard.

This is a hoax because the offending status update is not revealed when “liking” the page; instead, the visitor will be presented with survey spam. But there is truth behind the status update, or at least a reasonable thought. Perhaps this Facebook user’s comment denigrating Harvard didn’t get him rejected, but your public presence on the internet plays a big role when it comes to admissions as well as job applications.

College admissions offices certainly have better things to do than check thousands of Facebook profiles, MySpace pages, and Twitter updates to evaluate each applicant’s suitability. They don’t have to, however. Admissions offices and marketing teams will certainly monitor social networking websites for information posted related to their organization, and if you make yourself visible in a bad way, you can be certain you will attract some attention.

Last year, a new Cisco hire posted on Twitter a hint that she might hate the work, and a Cisco employee found the tweet and a sensation ensued.

Leaving a public record of thoughtless remarks is only one way to make yourself seem less qualified than your peers. You should evaluate your total online presence and control as much of it as possible. If you want to be taken seriously, make sure your Facebook profile doesn’t give the impression that you’re playing online games 24 hours a day.

If you are a strong final candidate for a job, you can be sure that the evaluation process at that level will include full online research. All other things being equal, if you appear less professional than the other final candidate, you will most likely lose.

Enter your name in Google’s search page and take a look at the results from an employer’s or a college’s perspective. If there’s anything unprofessional, change what you can.

Photo credit: jaycameron

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Do investment companies need to market to “Generation X” and “Generation Y” differently than the general investing public? Would new, “hip” investment products encourage individuals falling within these particular demographics to care about their financial future? Thrasher Capital Management was founded on the principle that these markets, as well as minorities, are currently under served by the financial industry.

[The Thraser Funds investment model] seeks to capitalize on the convergence of what the firm believes to be global, generational, and socioeconomic dynamics that touch an array of industries: the Baby Boomer’s increased life expectancy, elongated career life cycle, along with Generations X and Y’s increased access to capital.

To approach this investment model, Thrasher created the GendeX Mutual Fund, and is marketing the investment to Generation X and Generation Y, individuals who do not seem to fit in with the generally-accepted notion of “investor.” A visit to the Thrasher Funds website makes this clear. The first thing you’ll see is a photograph of a group of “non-conformists.” Their individuality is indicated by the diversity of clothing and stature/stance, with no one looking like your typical “professional” investor. “They invest. Do you?” Peer pressure is a powerful force.

If you like, there is the option to peruse the Thrasher Funds website with a soundtrack designed especially for Thrasher Funds’ customers. Play the music at the bottom of the website to listen to a smooth track. It makes you wonder if those who market to youth’s individuality really believe in that individuality.

So what about the GendeX mutual fund [GENDX]? Investors should look past all this marketing and determine whether the investment itself is worthwhile. Their website is not yet ready for prime time, so those seeking data on past performance are pointed to Yahoo Finance’s website. Information there is sparse as well. In GendeX’s short history, it has followed the S&P closely. As I tried to find more information, I discovered that Google Finance has no information on the fund at all. The symbol and fund name are not recognized by Google’s vast financial database.

GendeX invests in companies that are admired by their demographics, such as Apple, Louis Vuitton, Gucci, Volkswagen, Coca Cola, and Nike, among other companies that appeal to the masses, like Time Warner and Google.

The fund features an expense ratio of 1.50%, above average and eight times the expense ratio of VFINX, Vanguard’s index fund that follows the S&P 500. The fees keep on coming. While the fund is happy to accept investors with a low $100 minimum if combined with an automatic investment plan of at least $50 per month, you’ll have to pay $2 per month if your account value is less than $2,500. That’s basically an extra 1% fee or more. If you withdraw money from the fund that has not been invested for over 12 months, you’ll face a 2% redemption fee. Redemption fees are usually used to recoup costs for selling investments with hard-to-find buyers; considering that the underlying investments of GendeX are actively traded, I don’t see a need for this redemption fee.

So will you be cutting back on skateboards and tattoos in order to invest in GendeX? If so, leave a message on Thrasher Funds’ MySpace page where “investing is a party” with 445 other friends.

As someone on the young side of Generation X, I’ll stick with index mutual funds, as boring and unmarketable as they are.

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If you’re a member of Facebook, my favorite social networking application so far, you can now become a “Fan” of Consumerism Commentary. Facebook is now allowing companies and brands to have their own pages on the system. The implementation is much better than the experience on MySpace, where non-people have profiles alongside people.

Rather than “befriending” companies, on Facebook, you become a “fan” of that organization, music group, or brand. Your friends on Facebook will now see you are a fan of a certain product or company, and you in effect become part of any brand’s favorite marketing scheme, “word of mouth.”

You won’t see me adding brands like Sprite or Sony to my profile. I have no desire to provide companies like these with free advertising, much less try to spread their products among my friends. I may allow myself to become a fan of musicians I like and perhaps websites like this one.

If any of this sounds interesting to you, add Consumerism Commentary to your profile.

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Yesterday, I wrote how I was a bad judge of Google’s initial stock valuation. Here’s a similar, but purely hypothetical situation.

Facebook logoSuppose Facebook were to become a public company. As much as I hate to admit it, the social application and framework seems to be what all the kids are talking about these days, where “kids” are everyone under the age of 35. (Personally, I like Facebook because it lets me play Scrabble with my friends who live far from me.) MySpace seems to be history.

Would you purchase Facebook shares if and when the company goes public? If so, do you think you’ll turn a profit right away or do you think it’s more of a buy-and-hold type of investment? Social apps tend to become yesterday’s news fairly quickly, but with Facebook’s framework for building applications on top of the software, maybe that’s not the case here.

By the way, I have a Facebook profile. If you’re a member, connect with me there.

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12 Steps for the Paycheck Type to Become a Millionaire

by Flexo

Here is Kiplinger’s predictable 12-step program for becoming a millionaire, which inevitable contains “… and wait” somewhere. This guide is geared towards corporate workers who live and die by the paycheck. 1. Keep your eyes peeled for better ways to do your job. While Milton Wadams was slowly finding himself out of a job, thinking ... Continue reading this article…

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Make Money With MySpace

by Flexo

I’ve mentioned previously my disdain for the social networking monster that is MySpace, but it turns out that it’s not just for kiddies and awful bands anymore. According to CNN, Some entrepreneurs are using MySpace to market their small businesses, and those who tailor their business to the MySpace clientelle are succeeding. I am starting ... Continue reading this article…

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Local Kids Take On Rupert Murdoch

by Flexo

A brother-and-sister pair in Montgomery, New Jersey, not far from me, secured some start-up capital from their millionaire older brother, a 27 year old who made his first fortune from his dorm at Harvard. Their plan is to take on Rupert Murdoch’s MySpace — a horribly coded and organized (but popular) website now accused of ... Continue reading this article…

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News Corp Buys The Internet

by Flexo

Actually, News Corporation is buying one website, but it’s the “fifth most widely viewed domain.” The corporation is purchasing MySpace for $580 million. Out of all of the social and business networking websites, MySpace is probably the ugliest and worst programmed. It’s easy to hack and the templates kids choose for their profiles are horrendous. ... Continue reading this article…

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