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Out of the hundreds of emails I receive every day, a strong percentage of requests I receive are from writers who would like to contribute to Consumerism Commentary in some form, such as a blog guest post. Many bloggers, particularly those whose websites are popular, can attest to receiving similar requests. They come from a variety of sources: freelance writers looking for work, other bloggers looking for exposure, and companies looking to get links back to their websites.

Although there are some periods of time I don’t accept any guest posts, I’m usually happy to entertain all requests. I’m busy, so it can be a great relief when I have the opportunity to let someone else write. I’m not able to respond to every email, though. I often spend as much time — or more time — proofreading and editing an articles by a guest blogger as I would writing my own article. In fact, guest articles often result in being more polished and more professional than the articles I write for myself! I am certainly not a perfect writer and I don’t expect anyone else to be perfect, but I tend to ratchet up the standards just a bit when it comes to guest articles.

This article can help writers interested in contributing to Consumerism Commentary prepare a pitch that has a better chance of succeeding and an article that will click with the site’s audience.

Who is suited for writing on Consumerism Commentary

keyboardI do not accept guest articles from companies looking to advertise their products or services through the use of editorial content. Even a link back to a website is a form of advertising, and I do not accept link advertising. Consumerism Commentary does offer other options for effective advertising.

Before you ask to write an article for Consumerism Commentary, become familiar with the community. Participate in discussions on the website, become a fan of Facebook, and be engaged in other social media aspects.

The right pitch for the right article

Sometimes, the first email I receive from an interested contributor contains the article in full. This is not a good thing. There’s a reason that television studios or producers don’t read unsolicited scripts. If they were to read a script, and they happen to use an idea that they received, whether intentionally or not, they could be exposed to some legal issues. I will not read any article sent to me without communication beforehand.

I’m looking for topics and concepts that are somewhat original — anything that wouldn’t necessarily appear elsewhere. I appreciate relevant personal stories, detailed and well-thought-out analyses, and exercises in opinion if it’s clear why your opinions are exceptionally valid (for example, you’re an expert in that particular field). Some controversy is fun, but Consumerism Commentary is not a political blog. Rants and one-sided criticisms would not be appropriate for the website.

I’m open to any topics related, even tangentially, to personal finance except marketing, blogging, and earning income online.

It helps to understand the demographics of the Consumerism Commentary audience. According to Quantcast, the audience is weighted slightly above 35 years old, though there is a strong showing in the 18 to 35 age range. The audience is heavily weighted in favor of high income and graduate-level education. I won’t accept articles written to appeal to a fourth-grade reading level.

In your message to me, briefly explain who you are, why you’d like to write an article for Consumerism Commentary, what you expect to receive from the experience, and offer your idea. If you have several ideas and are willing to let me choose one, that is fine as well, but make sure you have at least one solid idea before contacting. Here’s a nice checklist to help ensure your message will make it through and I’ll respond to the request:

  • Who are you? Offer a brief introduction, particularly if we’ve never spoken before. If we have, remind me just in case. I meet many people, and I feel like my brain is shrinking on a daily basis.
  • Why would you like to contribute? If your intent is advertising, don’t try to hide it. I’ll see through that right away and I will simply ignore your email.
  • What are you expecting in return? I will link back to an author’s website in a bio. It’s rare that I allow any other links unless they are highly relevant. Guest authors are not paid.
  • What are your ideas? Usually, proposed article titles are enough in the initial email, as long as they are descriptive. If you want to offer more than a title, that’s fine, but do not send a full article.
  • Where can I find your writing? If you’re a published author, let me know. If you have a website or a blog where you write frequently, share the link. If you have any exceptional articles that reflect the type of writing you’d provide to Consumerism Commentary, please share.
  • What do you know about Consumerism Commentary? I would much more welcome a guest from a frequent reader of this website than one from someone whose first visit was yesterday.

Be sure to proofread your message to me, as grammatical errors or a poor command of English could reflect negatively on your ability to produce an article for Consumerism Commentary. I’m not immune to typos, and I forgive them easily. With a large volume of requests, I pay attention to detail.

Once you are ready, you can contact me here with your idea.

Providing the article

Once we’ve agreed to a topic and discussed expectations for timing, send the first draft when it’s ready. Most of the time, only one draft is necessary. I don’t have specific guidelines for writing the article, but I do have a few small restrictions.

  • Don’t include any affiliate or SEO links.
  • Don’t promote a company’s product or service.
  • Don’t unfairly criticize a person or company.

Have someone proofread the article for you.

It is rare that after accepting a proposal I would reject the final article. By accepting the proposal, I have a good suspicion that the result will be suitable for Consumerism Commentary. I would not require a writer to go through the effort of writing and possible revising only to reject the outcome.

In terms of format, I prefer receiving articles in plain text with HTML tags if necessary. I will add appropriate styles and formatting. We use Gravatar for profile avatars, so make sure you have a high-quality Gravatar image associated with your email address. You may also provide a three or four sentence bio that will be included in an “About the Author” section.

Benefits of contributing a guest article

Presenting a contribution of an article to Consumerism Commentary can be a great way to reach a broad audience. Contributors and partners have benefited from increased traffic to their websites, more RSS and newsletter subscribers, and stronger brand awareness. Your content will reach over 15,000 RSS subscribers, Twitter followers, and Facebook fans, and quality articles will easily convert Consumerism Commentary readers to your own fans.

Here is a selection of the articles provided by guest bloggers at Consumerism Commentary from the past few years:

If the above sounds good to you and you’re ready to move forward with an idea for a guest post, contact me.

Photo: ian.schofield

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Beat the Market By Lying

This article was written by in Investing, People. 18 comments.

Selling newsletters offering stock-picking advice is a big business. This is how sites like The Motley Fool survive, and it’s also a big draw for products carrying Jim Cramer’s name. You may remember Jim Cramer from such CNBC entertainment broadcasts as “Mad Money.” This is a fun show where Jim runs around, punches in sound effects, and yells his buy/sell advice at the camera. Every once in a while, he reminds viewers to consider the long term, but the message contained in the remainder of the broadcast is of more use for people who are looking to trade frequently. His picks haven’t always played out to beat random performance; there have been more than a few websites and videos comparing the stock-picking prowess of Cramer and that of a monkey. The monkey is just as likely to outperform the market.

But monkeys don’t sell stock-picking newsletter, so they can’t get in trouble when they lie. In a recent email newsletter from TheStreet.com, Jim Cramer’s company, there was a chart that showed Cramer’s performance compared to the S&P 500, stating that the portfolio is “crushing” the S&P 500. It was a faulty comparison. The chart didn’t include dividends in the S&P 500 return, while Cramer’s number did include dividends. According to Jason Zweig at the Wall Street Journal, Cramer’s 39.2% did barely beat the accurate benchmark rate of 38.3%. Fees and commissions would eat into that portfolio return, however, if a real investor followed Cramer’s advice. Just squeaking by isn’t as compelling an argument than doubling the S&P 500, Cramer’s marketing team’s original claim.

To approximate Mr. Cramer’s return, you would have had to make an average of 774 trades annually over the past three years, Mr. Barton said. Meanwhile, you could have bought and held an S&P 500 index fund and then done utterly nothing except reinvest your dividends. And you, too, would have more than doubled the market’s return — calculated without dividends.

It’s relatively easy to manipulate numbers to use them to your advantage. People trust numbers, so when a trustworthy source claims a number is true, it’s easy to accept without independent research. I’m not immune to this; I am taking the numbers mentioned in Jason Zweig’s article at face value, much like newsletter readers take Cramer’s numbers without a second thought.

Do you trust what you read? Preconceived notions are sticky. If you read something that agrees with your preconceived notions, you’ll generally accept it as fact, but if something you read goes against what you believe to be true, you’ll assume the writer is wrong or has an agenda to pursue.

Photo: Tulane Public Relations
Wall Street Journal

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All this month, I’m celebrating Giveaway May at Consumerism Commentary. Each weekday brings a new prize to be given to Consumerism Commentary readers. Each day I’ve been offering at least $50 per day, and I have invited a number of partners to participate in this series of giveaways to help sweeten the pot. For the second time this month, I’m excited to have an Apple iPad 2 to offer to a lucky winner today, thanks in part to today’s partner, Money Crashers.

Money Crashers is a great personal finance site that focuses on providing its readers with the financial tools and knowledge necessary to achieve a high level of financial fitness. To follow their articles on an eclectic selection of personal finance topics, subscribe to the Money Crashers RSS feed to get daily updates.

Like the last iPad giveaway, this is the Wi-Fi version.

In order to qualify, you must complete these steps by 11:59 PM Pacific Time tonight. That gives readers three more hours to qualify for the prize. Keep in mind that if you are selected, you also need to meet all the qualifications for accepting the prize listed in the Giveaway May introduction.

Here is what you need to do in order to be included in the pool of names from which the winner will be selected. Get started now:

  1. Become a fan — or “like” — Consumerism Commentary on Facebook. If you are already a fan, don’t fret. You will qualify, too. If you’re not, you can use this button to make this process of “liking” Consumerism Commentary easy:
  1. Become a fan — or “like” — Money Crashers on Facebook. If you are already a fan, don’t fret. You will qualify, too. If you’re not, you can use this button to make this process of “liking” Money Crashers easy:
  1. “Like” this article on Facebook to share with your friends by clicking on the button below.
  1. Scroll to the bottom of this article or click here to view the form where you can leave a comment.
  2. Connect to your Facebook account by clicking the “Connect to Facebook” button. None of your Facebook information is stored here.
  3. Leave a comment to let me know that you are a fan of Consumerism Commentary and Money Crashers on Facebook.

Don’t forget to “like” the two websites, “like” this article, and comment by connecting to Facebook before the deadline of 11:59 PM Pacific Time on May 25, 2011. Those who comment after that time will not qualify for the giveaway. Keep in mind the above steps are mandatory. Some people were disqualified from the prior iPad 2 giveaway because they did not follow the instructions. The winner will be contacted within the next few weeks. Once eligibility is confirmed, the iPad will be ordered and delivered directly to the winner.

Optional: Sign up for the Money Crashers newsletter:

Thanks and good luck!

While the forecast is calling for rain all week where I live, the free gifts are raining down at Consumerism Commentary. Giveaway May continues right now with the twelfth freebie of the month. Today, with the help of Glen from Free From Broke, I will be giving away ING Direct and ShareBuilder’s “Gift of Stock.” This is a package designed to start savers on the path towards investing.

Free From Broke, the sponsor of today’s giveaway, is a personal finance blog where Glen shares information and articles on personal finances subjects, reviews of products, and personal stories.

The Gift of Stock from ING Direct and ShareBuilder includes:

  • A $50 ShareBuilder gift card
  • 5 Automatic Investment Plan trade credits
  • The Motley Fool video series

In addition the the Gift of Stock, today’s winner will also receive a $50 Amazon Gift Card.

Here is how to qualify for entering today’s giveaway:

  1. Sign up for the Consumerism Commentary email newsletter. The first message you receive after confirming your subscription will welcome you to membership, and it will contain a secret word. If you are already a subscriber, don’t sign up again; your latest newsletter contains the secret word.

    Your name
    Email address
  2. Sign up for the Free From Broke email newsletter. Again, the first message after confirming will welcome you and contact a different secret word. If you are already a subscriber, your latest newsletter contains the secret word.
  3. Send an email to may17@consumerismcommentary.com containing both secret words to confirm you qualify for the giveaway.
  4. Optional: Send a message on Twitter to @bryanjbusch, host/producer of the Consumerism Commentary Podcast, to wish him a happy birthday. Note: This will not affect your chances to win, but it could make Bryan happy.

As always, in order to win, you must complete all steps prior to 11:59 PM Eastern Time the night of May 17, 2011, continue to be a subscriber of both newsletters, and meet the requirements set forth in the Giveaway May introduction. The winner will be contacted within the next few weeks.

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May 10: Win a Free Kindle With Wi-Fi

by Flexo

All this month is Giveaway May at Consumerism Commentary. Every day, I’ll be choosing one winner randomly for a prize. Each day there is a small challenge in order to qualify for the giveaway, and today is no exception. Today I have a Kindle With Wi-Fi from Amazon.com to give away. This is the version ... Continue reading this article…

148 comments Read the full article →

5 Legitimate Work-From-Home Options

by Michael

This is a guest article by Michael, chief editor of DoughRoller.net. DoughRoller.net helps consumers figure out the best Netflix plans for their home movie experiences. There is a lot of bad information online about working from home, with scammy and spammy websites offering ideas about quick ways to make money without doing much work — ... Continue reading this article…

8 comments Read the full article →

Check Your Federal Tax Refund With Your Phone

by Flexo

Although the tax code is mired with decades-old rules, fixed up with temporary bandages every year, and convoluted, the IRS is still able to produce something fresh, modern, and simple. Today, the government agency released its free application for iPhone and Android phones, IRS2Go. The app simplifies the process of checking the status of your ... Continue reading this article…

4 comments Read the full article →

Best of Consumerism Commentary 2010

by Flexo

This was a fantastic year for Consumerism Commentary. Readership has grown by 10 percent since 2009, and I’m happy with these results considering the website has been around since 2003. There are many readers who were with Consumerism Commentary since its start — thank you! And for those who may be new to Consumerism Commentary, welcome. ... Continue reading this article…

4 comments Read the full article →
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