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Should You Take the ALS Ice Bucket Challenge?

by Luke Landes
Conan O'Brien - ALS Ice Bucket Challenge

If you’ve been online in the past week or two, you have no doubt seen viral videos of strangers — and maybe even your friends — dumping buckets of ice over their heads. There is a charitable cause behind these videos. Most, or at least some, of the cold, soaked folks are accepting the challenge ... Continue reading this article…

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Beware the Inspirational Story or Your Wallet Will Suffer

by Luke Landes
Story

Storytelling is powerful, and is the smart marketer’s tool for separating consumers with their money. Watch out for inspirational stories.

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How Depression Threatens Financial Well-Being

by Luke Landes
depression

Depression prevents people from making what other would consider “logical” financial decisions.

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15 Actions Families Are Taking Today to Make College More Affordable

by Luke Landes
Graduation

Sallie Mae’s recent report explains the results of the latest survey on how American families pay for college.

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Naked With Cash: Betsey S, June 2014

by Luke Landes
Betsey - Naked With Cash

Betsey offers her mid-year financial update for Naked With Cash.

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Naked With Cash: Laura and Leon, June 2014

by Luke Landes
Laura and Leon - Naked With Cash

Laura and Leon present their latest financial update for Naked With Cash.

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How Does a Company Care About Its Employees?

by Luke Landes
Building

I’m in the middle, well probably the beginning, of a long-term organization project. I’ve accumulated a lot of stuff over the years, particularly since moving into a larger apartment seven years ago. If I want to live a more mobile life, I need to downsize somewhat. In this process, I came across a plaque I ... Continue reading this article…

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Overcoming Competitive Inertia: Stop the Comparisons!

by Luke Landes
Marching Band

I grew up in competition. It was a part of my life, all over the place. And sometimes competition moved me to push my self far, motivating me to be excellent, and in other cases, competition broke down my will to excel. An individual reacts to competition different depending on the psychological factors, the situation, ... Continue reading this article…

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