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After a three years of operation and the acquisition of a competing product, Quicken Online will be completely replaced by Mint.com on August 29, 2010. Both Quicken Online and Mint.com have served the same purpose. These website applications help people save more money by tracking their financial accounts and offering suggestions for improvements.

At the time of the acquisition, Intuit maintained both services would co-exist peacefully under the company’s banner, but that never made much sense. I expected the two services would be merged at some point. In November last year, Intuit announced that Quicken Online users would be migrated to Mint.com within six to nine months.

That brings us today.

Although users expected a seamless migration, there is no graceful way for Quicken Online users to convert financial data to Mint.com. For most people with a typical amount of financial accounts (a couple of bank accounts, a couple of credit cards, perhaps a loan), setting up an account on Mint.com is fairly simple. Setting up my Mint.com was a chore for me considering the dozens of financial accounts I have, and I still don’t have all my accounts listed.

Our Mint.com review from September 2007 is still accurate, and since the launch the service has added some interesting features such as goal tracking, discussed on a recent Consumerism Commentary Podcast.

I prefer to avoid web-based financial tracking applications. I may be in the minority, but I prefer the desktop version of Quicken. I’m not interested in using software to track saving goals; I want to know at a glance what bills I need to pay, how much income I’m expecting by the end of each month, and how my investments are performing.

Mint.com
has recently introduced a new annoying feature. It’s no surprise that the services recommended when you log onto Mint.com are influenced by companies that pay advertising or marketing fees to the service. Now, in addition to my weekly financial summaries and low balance warnings, Mint.com has started emailing advertisements.

For customers of Mint.com, the problem of unsolicited advertisement that did not require an opt-in decision is relatively easily solved by opting out. Users can edit their email settings by clicking on the “Your Profile” link and activating the “Email & Alerts” page. Deselect the Auto Insurance Spending, Life Insurance, Credit Score, and 401k Notifications options.

Users converting from Quicken Online should consider this an important step in setting up a new Mint.com account.

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When Mint and Intuit announced the latter would be acquiring the former, the Quicken team and Aaron Patzer, the CEO of Mint, now a vice president of Intuit’s personal finance division, claimed that their two similar online product offerings, Mint and Quicken Online, would continue to co-exist. This made little sense to me.

In fact, I asked, “How long will it continue to make sense to maintain two highly similar services under one roof?”

We now know the answer is, “Not long at all.” The acquisition has passed regulatory requirements and is now official. With this news, Intuit has also announced that Quicken Online will cease to exist within six to nine months. This phase out will move Quicken Online users over to the Mint software.

It makes more business sense for Intuit to consolidate these similar product offerings, and I figured that in time either this would be the case or Mint’s software would be re-branded with the “Quicken Online” name.

I am not a heavy user of either Mint or Quicken Online. I prefer the desktop software. With Patzer heading the development of the desktop software as well, I expect some improvements in a year or so with the next or subsequent yearly release.

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The news in personal finance today is that Intuit, the makers of Quicken and TurboTax, purchased internet start-up Mint, a service that has come into its own in the past few years. The two companies offer competing products: Quicken Online and Mint are both free web applications that aggregate your financial information across a wide variety of banks, credit cards, and investment accounts.

We’ve reviewed both offerings at Consumerism Commentary. We offered one of the first looks at Quicken Online as well as an early look at Mint, both from 2007. We’ve also spoken to representatives from each of the companies for the Consumerism Commentary Podcast. On May 3, we spoke with Aaron Patzer, the CEO of Mint and on June 7, we spoke with Barron Ernst, the product manager of Quicken Online. Both interviews offered interesting insights into the software and the philosophy behind the companies.

There has been fierce competition between the two companies as they raced to announce higher user numbers. Intuit challenged Mint not too long ago to substantiate their claims that they were adding 3,000 users a day. Any bitterness seems to have subsided for the time being. Mint seemed to be winning the battle over users, and it’s not a bad move for Intuit to buy the competition.

Each application has its own strengths and weaknesses. Personally, I use the desktop version of Quicken to manage my own finances. I don’t believe the software is perfect, but I prefer it above any of the web-based applications.

With this deal, Intuit obtains customers it was unable to reach and Mint obtains the backing of one of the best-known software brands. Intuit will continue offering both web-based services for free, and there are no current plans to integrate one set of users into the other piece of software. How long will it continue to make sense to maintain two highly similar services under one roof? Consolidating the users of the two separate services into one larger user base would solidify the surviving software’s spot at the summit among other similar services such as Geezeo.

Read Quicken’s announcement | Read Mint CEO Aaron Patzer’s opinion

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This episode of the Consumerism Commentary Podcast features interviews with Barron Ernst and Linsey Knerl. Barron Ernst is the product manager for Intuit’s Quicken Online and in the podcast, Barron and Tom Dziubek discuss the financial product’s features. Linsey Knerl is one of several authors of 10,001 Ways to Live Large on a Small Budget. as well as the financial website Wise Bread.

 

To listen, use the player above (Adobe Flash required), download the podcast here, subscribe to the podcast RSS feed, or use the iTunes link. Note: open links in a new window (Ctrl-click or Command-click) to avoid interrupting the podcast.

[00:00] Introduction from Flexo
[00:44] Interview with Barron Ernst, product manager of Intuit’s Quicken Online
[01:17] — Quicken Online vs. other free financial management sites
[02:38] — Quicken Online’s “Trends” feature
[04:16] — Security at Quicken Online
[05:40] — Quicken Online on your cell phone
[10:07] Interview with Linsey Knerl, an author of 10,001 Ways to Live Large on a Small Budget
[11:28] — Ways to go green and save money
[15:00] — Saving money on health care
[17:31] — Avoiding tricky supermarket traps
[20:37] — Seeing the world for free
[24:03] End

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Consumerism Commentary Podcast

by Flexo

The Consumerism Commentary Podcast is a weekly personal finance show, hosted by both Tom Dziubek, a former podcaster with the Wall Street Journal, and Bryan J Busch, who started his first podcast in 2005 for fans of novelty rock music. Each week, the show offers commentary about money management, getting out of debt, budgeting, consumer ... Continue reading this article…

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Quicken Online Adds New Cash Tracking Feature

by Flexo

This week, Quicken Online (reviewed here), a free service, has added a few new features to help you more accurately and efficiently track your spending and manage your finances. As credit card offer increasingly unfavorable terms and abandon rewards, and as fewer people qualify for credit cards, more are turning to spending using cold hard ... Continue reading this article…

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Take Control of Your Finances Part 2: Track Your Money

by Flexo

After deciding that it’s time to get a handle on your finances, find a way to accurately track the way you handle everything involving money. Before deciding to take action, you may have estimated your income and expenses, but now the details matter. Here is how to get to the details. Every cent is important ... Continue reading this article…

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Quicken Online Will Now Be Free

by Flexo

Starting today, Quicken Online (review) will be free for all customers. Quicken Online is the web-based financial software that replaces many of the features of the desktop versions of Quicken and competes with Mint (review), Geezeo, and several more emerging web applications. Until now, customers who wished to use Quicken Online were required to pay ... Continue reading this article…

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