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Yes, it’s frustrating to need to reach for my wallet and type in my credit card number every time I want to complete a purchase online. According to a recent MasterCard and Harris Interactive survey, 58 percent of consumers agree with me. Consumers even abandon their online shopping carts when the check-out process requires too much effort.

That might be good news for consumers. If a small barrier is all it takes to prevent someone from making a purchase, perhaps that purchase was not a necessity. Leaving more money in the bank rather than spending that money on some product that does not drive enough desire to get through a relatively painless process can only be beneficial to the shopper’s financial condition. Retailers, on the other hand, will obviously see consumers’ lack of purchase consummation as a problem, directly affecting sales and revenue.

The solution is to store the details pertaining to your payment method so it can be automatically retrieved at the point of sale. Amazon.com is certainly a pioneer with this approach. This company’s one-click purchasing process using stored credit card or debit card information makes buying a smooth process, although it created an uprising about patents when this feature was introduced many years ago.

PayPal has a good solution as well. Stores that allow payments through PayPal enable users to associate a credit card and avoid the need to type in a credit or debit card number each time.

Consumers can also use browser add-ons or downloadable programs, like LastPass, to store credit card information retrievable with a click or two.

Purchasing items online is much safer and more secure than being out in the world, carrying a wallet with all your credit cards and cash, and handing your credit cards to a waiter or gas station attendant who disappears for several minutes. Online security, as long as you confirm you are visiting a secure website, is trustworthy. No one is going to intercept my secure internet connection when I’m buying something online, and for the most part, I trust companies not to expose a database of credit card numbers to the public. That exposure is just as likely to happen when shopping in brick-and-mortar stores as when shopping online. The situation is unlikely, and shopping online does not add to that risk.

There is no universal solution, a one-click purchasing experience like that on Amazon.com, available to all retail websites. But there is also no equivalent to the one-click purchasing experience when you shop in store locations, either. Swiping a payment card or transmitting a secure wireless signal from your mobile phone gets close to the experience, but you still need to take out your wallet or your phone.

While retailers want to make it easier for consumers to pay money, consumers should be careful about making this process to automatic. Trading money for an object of some type should involve at least some opportunity to stop and consider the purchase. Technology makes it incredibly easy for consumers to part with their cash or increase their debt burden, and retailers want to make it easier. Consumers should be working against that trend and moving in the opposite direction.

If not, retailers will soon be able to simply reach into consumers’ pockets and take that money. Some companies offer free trial periods for their products and services without making it blatantly obvious that customers will be charged at the end of the trial period. Some create significant barriers to canceling the service in advance of the ending of the trial period. Consumer groups often criticize these policies, and some might be considered scams. If consumers make it increasingly easy to give up money without thought, then we’re just as much to blame.

Photo: Håkan Dahlström
BusinessWire

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Save Money at the Gas Pump

This article was written by in Consumer. 29 comments.

If you’ve stopped at a gas station lately, you might have been shocked to see the price on the big signs. Even if your gas station charges a different amount for credit card users than for cash customers, sometimes called a “cash discount” even though it’s the cash price that’s competitive with other stations, the lowest prices are higher than ever.

According to AAA, the average gas price across the country is now $3.76 per gallon. It’s not a record, but it’s getting close. Blame it on Obama, Bush, Iran, or Saudi Arabia; it doesn’t change the situation. The best we can do as consumers is to do our best to reduce our reliance on gasoline for transportation.

Gas Pump Fuel | crowt59Here are a few tips for saving money on gas.

  • Use technology to save money. Smartphone apps can tell you the locations of the gas stations with the best prices along your path. With this information, you don’t need to drive out of your way, wasting fuel, to get to those low-cost stations.
  • Use the best gas rewards credit cards. If your spending is in check, use credit cards that offer the best rewards for fueling your vehicles. If you can get 5% on your gas spending, you could have an advantage over people paying cash, but you’ll have to compare that option with the stations that offer a cash discount.
  • Maintain your car properly. Use a trusted mechanic, watch the performance of your tires, and keep your car clean and empty. Small changes in your tires and vehicle weight can affect your gas-mileage, so keep your car running efficiently.
  • Travel less. Work from home more often. If you’re shopping for a new job, consider mass transportation or car-pool options. In the last year, since working from home, I still drove 10,000 miles. That’s down from 14,000 miles over the prior year. The year before that, I drove 15,000 miles.
  • Consider a more efficient vehicle. While I generally don’t consider it a good idea to replace a perfectly functioning car just for efficiency, if you’re shopping for a new car, it may be worthwhile to buy something partially powered by electricity. This isn’t the best plan for all drivers, and the cost vs. benefit calculation often takes a while for the increased cost of these vehicles to break even through savings on gas.
  • Plan your trips efficiently. If you can combine your errands requiring transportation rather than venturing out several times each week, you can save gasoline and money. Plan your routes in a way that reduce the total number of miles driven rather than retracing your path.
  • Use an investing strategy to hedge against gasoline price increases. It may seem counter-intuitive when your plan is to reduce reliance on gasoline, but by investing in the oil industry, you benefit when companies profit from higher gas prices. If, however, companies don’t increase their profit with higher prices, then you’re stuck paying for higher gas without a strong investment to compensate.

About a year ago, I asked if Consumerism Commentary readers were ready for gas prices of $5.00. That level as an average is starting to look like a reality for the near future. While some commentators often remind Americans that people in other current countries often pay much more per gallon than those of us lucky to live in the United States, it’s not exactly a comfort to people who have built their lives around the ease of transportation.

What are your tips for saving money on gas?

Photo: crowt59

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Retailers, represented by the National Retail Foundation, promised that consumers would benefit when retailers, particularly small businesses, were to benefit from regulated interchange (swipe) fees charged by Visa and MasterCard. The regulation, commonly called the “Durbin Amendment to the Dodd-Frank Act,” would lower the cost for businesses who were subject to an effective duopoly between Visa and MasterCard, paying a percentage of every debit card transaction to the processor.

These fees are higher for transactions with any card that is more than just vanilla, and retailers have dealt with this high cost of doing business in an age where an increasing number of transactions are handled electronically mainly by increasing the costs of products overall.

Cashier checkout at WalmartThe National Retail Federation claimed last year that consumers would see the benefit of reduced interchange fees. Regulated cards — and not every issuer is subject to this regulation — carry interchange fees with a maximum of 0.05% of the transaction plus $0.21. The standard fee for a non-regulated card (reviewing Visa’s schedule of interchange reimbursement fees as of October 2011 [pdf]) is 1.90% of the transaction plus $0.25 for every swipe of the card.

If retailers intended for the consumer to benefit, the only way for that to happen would be in the form of lower prices. Here are a few comments from representatives of the retail industry, as compiled by the Electronic Payments Coalition:

  • “The reform will save each franchisee in the country almost 50% of the cost of a debit transaction, which ultimately will be passed on to the customer… It is simply a fact that lower merchant costs will lead to lower consumer prices.” (Bruce Maples, Chairman, National Coalition of Associations of 7-Eleven Franchisees)
  • “Merchants are ready to pass lower swipe fees along to consumers in the form of discounts and other benefits as soon as reform goes into effect…” (Mallory Duncan of the National Retail Federation)
  • “Merchants are making a wide variety of plans to pass the savings along to customers who use debit cards, ranging from discounted prices to benefits and increased services such as free delivery at an appliance store…” (National Retail Federation press release)
  • “Secondly, to the extent that a merchant receives a benefit, I do believe that from a competitive standpoint, they will bring that through to the consumer.” (Robert Donovan, Corporate VP & U.S. Assistant Treasurer, McDonald’s

If you’ve been shopping throughout the past year, particularly since October 1, 2011 when the regulation went into effect, you probably haven’t noticed prices decreasing. In fact, I would say prices overall, from my anecdotal experience, have continued to rise. Recent research confirms this suspicion, to the tune of a 1.7% increase across a list of common items.

According to a consumer survey conducted by Ipsos Research, only 7% of consumers believe that retailers are passing these savings onto customers. 76% of retailers have increased their prices or kept them constant since October 1, 2011.

At the same time of these increases for customers, retailers have saved $2.28 billion as a result of the regulation. When we discussed this on Consumerism Commentary, most readers didn’t expect retailers to lower prices. Why should they? Small retailers have the opportunity to reduce their costs while not affecting revenue by keeping prices steady. That’s how businesses can survive in difficult times. Large retailers may have healthier profits due to volume, but the ability for large retailers to offer low prices is their strength, and don’t have the margins to reduce prices much.

Could it be possible that these promises of savings for the consumer were promoted by the industry to garner more public support for regulations?

Photo: Walmart Stores
Electronic Payments Coalition

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Improving your financial situation requires more than just trying harder. People who write financial websites offering advice often think or imply that the reason for financial misfortune is ignorance of the basics. Recently, there was one website that claimed that the only thing people need to know was spend less than you earn, as if taking this to heart is the single solution to getting your finances on the right track.

There is no switch that you can just turn on, for the most part. In some cases, particularly where someone experiences a major emotional setback — “hits rock bottom” — changing your direction in place works, but that could mean losing a house or destroying a family relationship. A devastating situation isn’t guaranteed for everyone and you may not want to wait until you reach such a low point.

MoneyIf you’ve been living in debt for the entirety of your adult life, you may have an epiphany of some sort and turn yourself around with just the knowledge that your net worth needs to increase at the end of each month in order to become financially independent, but for most people, changing behavior takes much more than desire.

There are certain things you can do to help yourself — and your brain — accept that you need to start improving your financial situations for the sake of your future self and family.

Replace old habits with new habits

Much behavior can be reduced to patterns and habits. Breaking a habit, like emotional spending, can be incredibly difficult because of the comfort that has developed through years of participating in the activity. Shoppers who derive pleasure from spending money may be in uncontrollable debt, and use shopping in difficult times to feel better. Of course, with more shopping and spending more money than is available, this person could experience emotionally difficult situations due to the lack of finances, yet still seek to cure those negative feelings by shopping.

Replace the reaction of shopping with something that makes you feel better without damaging your personal finances. Exercising releases chemicals in the brain that, for many people, enable happy feelings, so one of the best options for replacing a bad financial habit is exercise. Whenever you feel the urge to do something that you know is harmful to your finances, choose to run around the block or work out in a gym.

It might be difficult to make this change at first, but the goal is to make a new habit that can be triggered in place of your old habit. For some time, you may want to overlap both reactions, but after several weeks of consciously using your new habit, you should be able to successfully replace the old.

Resist temptation by making it difficult or inconvenient

Some financial advisers and gurus suggest freezing your credit card in ice or keeping your emergency fund at a bank that’s difficult to access. The more barriers you can place between yourself and your bad financial behaviors (in this case, using your credit card or dipping into your emergency fund), the more success you’ll have in avoiding these temptations.

Combining barriers with habits can be successful, too. Rather than purchasing items from Amazon on impulse, create a habit of waiting 24 hours between your desire and your action. This barrier of time gives you the opportunity to re-evaluate your decision. Twenty-four hours later, you may be in a different mood and decide that you don’t need the item you intended to purchase as bad as you thought you did.

Remove barriers to good financial behavior

While you’re adding barriers to prevent bad financial behavior, you may want to think about whether you already have barriers preventing you from making good financial decisions. Although the stock market has been on a rally lately, medium-term performance has not been great, and the investing industry has attracted a bad reputation through and following the recession and credit crunch. The fear of losing money may be preventing young people from investing in the stock market.

Many investment advisers say that you should evaluate your risk and only invest in a way that makes you comfortable with your possible losses, but an investor’s level of risk aversion could be tied to his or her feelings about the stock market. Risk profile measured this way would then fluctuate. One possible outcome from feeling good about the stock market and willing to take on risk during times of confidence about Wall Street while feeling nervous when the media is taking the financial industry to task is the unprofitable accidental strategy of buying high and selling low.

If you’re young and would like to save for retirement, with a goal of leaving your work behind one day with enough money to pay your expenses, you can’t ignore the stock market. A diversified portfolio may not make you rich over time, but there’s a good chance you’ll be able to retire.

Change your words

The words you choose to describe your financial behaviors will have an effect on your approach to your money. For example, take “investment” and “expense.” I mentioned this phenomenon in my editor’s note after Jennifer Calonia’s article about wedding planning and spending.

One way people often justify or rationalize expenses is by calling them “investments.” For example, one might say, “Spending a large amount of money for a wedding is an investment in your relationship.” Someone else might say, “Going to a private university is an investment in your future.” You should only invest in something when you receive an asset in return, and you are planning for the value of that asset to increase over time.

You may be able to argue that the asset you receive in return for a wedding is a partner who stays with you for the rest of your life. You may receive an emotional asset in return. But in order to be truthful with yourself, consider whether you’re using the term “investment” to justify paying more for a ceremony than you need to. As I’ve written previously, spending money for once-in-a-lifetime event is not a bad way to spend money if you can afford it, but calling it an investment is just a way for you to feel better about your resulting lack of money.

In return for your expense for your college-level education, you may receive assets: your ability to earn an increased income over time when compared with someone with just a high school diploma, possibly, cognitive skills that help you succeed in the world regardless of your job, career, or income, and, possibly, connections that you retain for the rest of your life, helping you with career moves and friendships. The values of these things may increase over time, making the term “investment” more legitimate. The trouble appears when you pay a higher price for education than necessary, calling it an investment.

If you ask anyone who has any experience with finance, a house is an asset and a mortgage is a liability. Yet, some financial gurus continue to insist that a house is a liability. This doesn’t make any sense from a purely financial perspective, but if you look at the connotations of the words instead of the meanings — or if you look at the broader sense of “liability” rather than its financial sense — these gurus might have an argument. A house that does not create cash flow for you (that is, a house that is not an investment with rental income) should be avoided as much as possible. Anything that costs you money is a liability in the sense that is drags your finances down. Although it’s not financially accurate, considering bad assets “liabilities” encourages you to eliminate as many of these as possible and to replace them with income-producing assets.

Politicians and activists use word choice to influence their constituents’ opinions all the time. That’s why we have terms like “pro-life” and “American Recovery and Reinvestment Act.” It’s a form of manipulation, but if you’re using this technique to benefit your financial situation, no one can blame you for misdirection.

Using these tricks — replacing old habits with new habits, adding barriers to bad behaviors, removing barriers to good choices, and changing the words to describe what you do — can help you overcome the difficulty of putting what you know about “spending less than you earn” into effect. There’s a bridge between knowledge and action, and unfortunately, many people mistakenly think that the reason so many people in the United States are suffering financially is due to lack of knowledge. The prescribe solutions like money management class in high school and other financial literacy initiatives. Having more information is not going to solve financial illiteracy. On an individual or family level, taking steps to modify behavior will certainly move finances in the right direction.

khrawlings

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Do Retailers Know Too Much About Shoppers?

by Flexo
Target

It’s no surprise that retailers track your purchases. It’s obvious at the grocery store, particularly if you sign up for the supermarket’s loyalty discount program. If you provide your address, you’ll receive coupons and ads tailored specifically to your buying habits. My local supermarket allows customers to sign up anonymously; the coupons are offered right ... Continue reading this article…

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Good Debt and Bad Debt

by Flexo
See-saw

Misuse of credit can destroy a family’s financial life. A household can crumble under the weight of debt, whether it has increased from a poor house-purchasing decision, a drastic change in the real estate market, a shopping addiction, an unexpected medical bill, or the lack of preparedness for an emergency. It’s no surprise people consider ... Continue reading this article…

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How to Love Cooking

by Forest
Toast

This is a guest post by Forest from Frugal Zeitgeist. Forest writes about frugality, finance, minimalism and lifestyle. In this article, Forest shares his experiences in the kitchen. Cooking great meals is a great way to save money and stay healthy, but it’s a skill that I haven’t developed for myself. Passion can boost motivation, ... Continue reading this article…

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12 Alternative Financial Resolutions for 2012

by Flexo
New year hat

New Year’s resolutions have become so cliché that the process of making them has become a joke. People settle for mundane goals for the year like “losing weight,” “quitting smoking,” and “getting out of debt.” These are great goals, of course, but most who think about these only when the calendar changes soon forget their ... Continue reading this article…

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