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Should You Take the ALS Ice Bucket Challenge?

by Luke Landes
Conan O'Brien - ALS Ice Bucket Challenge

If you’ve been online in the past week or two, you have no doubt seen viral videos of strangers — and maybe even your friends — dumping buckets of ice over their heads. There is a charitable cause behind these videos. Most, or at least some, of the cold, soaked folks are accepting the challenge ... Continue reading this article…

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FICO Score 9: Fair Isaac Changing Credit Score Algorithm Again

by Luke Landes
Loans

FICO Score 9 is an improvement over FICO 08, and may be more consumer friendly and fair. But will it have any overall effect for consumers?

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Beware the Inspirational Story or Your Wallet Will Suffer

by Luke Landes
Story

Storytelling is powerful, and is the smart marketer’s tool for separating consumers with their money. Watch out for inspirational stories.

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How Depression Threatens Financial Well-Being

by Luke Landes
depression

Depression prevents people from making what other would consider “logical” financial decisions.

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15 Actions Families Are Taking Today to Make College More Affordable

by Luke Landes
Graduation

Sallie Mae’s recent report explains the results of the latest survey on how American families pay for college.

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Naked With Cash: Betsey S, June 2014

by Luke Landes
Betsey - Naked With Cash

Betsey offers her mid-year financial update for Naked With Cash.

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Naked With Cash: Laura and Leon, June 2014

by Luke Landes
Laura and Leon - Naked With Cash

Laura and Leon present their latest financial update for Naked With Cash.

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Naked With Cash: Brian, June 2014

by Luke Landes
Brian - Naked With Cash

Brian shares his mid-year financial update for his latest Naked With Cash report.

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