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This is a guest article by Jennifer Calonia, Junior Editor at GoBankingRates. In the article, the author helps couples in search of their dream wedding decide which expenses are worth paying more money for.

The pressure to plan a perfectly executed wedding is a monumental undertaking, especially for those lacking a savings fund or a generous benefactor. Instead of focusing efforts — and funds — on every wedding detail, couples can save thousands just by allocating funds strategically.

While saving money on wedding planning is a common dilemma to contend with, some view their wedding as a once-in-a-lifetime investment, which is why certain key details merit a splurge to help keep the day memorable.

The wedding brideBeing able to recognize when to save or splurge on wedding elements makes all the difference when investing in the big day. Despite the minute intricacies involved in wedding planning, particular wedding to-dos are simply not that vital.

For the perfectionist, it may be difficult to accept that a limited budget often means sacrifice in one way or another. However, in letting go of the little things during the planning phase, couples can put earned savings toward big-picture expenses and possible have ample funds to work with well into their first years as newlyweds.

The wedding dress: splurge

Brides should not sell themselves short in the dress category, as being comfortable and confident on the big day sets the tone for the entire event. All eyes will be on the dress, but that’s not to say that tapping into a 401(k) account is merited for a designer gown.

To find a quality wedding gown at a value, visit sample sales, trunk shows, and bridal expos in the area. These limited time events offer discounts of 75 percent or more for the perfect “splurge” on a reasonably priced dress.

Invitations and paper goods: save

If traditional wedding invitations are a must for your main event, steer clear of costly stationary, calligraphy and unnecessary letterpress services. These additions come at a premium price as most designs are done completely by-hand. Calligraphy invitations can churn out $2 to $10 per envelope, equating to hundreds of dollars pulled from more important things like the dress budget and the venue budget.

As an alternative, couples can turn to laser-printed invitations and basic paper types from stationary stores, as they have gone a long way in terms of their aesthetic quality.

Photographer and videographer: splurge

It’s sad to say, but the ceremony and reception go by so fast, it’ll be difficult to remember every single highlight of the wedding — this is where the photographer and videographer work their magic.

Appropriating a generous portion of the wedding budget to these key players ensure that all the sweat and tears that went into planning the wedding are well documented for you to reminisce about 50 years later.

For added value, make sure to negotiate packages (think about services included in the package, rather than just the price) with both the photographer and videographer. Try also purchasing a CD of the edited wedding images so you can make your own prints for family and friends on the cheap.

Flower girl’s flower: save

To save a few bucks, skip the long-stem roses for the flower girl to toss down the aisle. No one will really be paying attention to what she’s throwing anyway, so why not save money in this category?

Rose petals can cut down florist expenses and even fake rose petals from a local craft store can replicate this time-honored tradition.

Wedding favors: save

Couples should do themselves a favor and opt out of extravagant wedding favors for reception attendees. Among the many weddings I’ve attended, I’ve probably only kept about 25 percent of the favors I’ve received.

Wedding favors sometimes even go unnoticed in the midst of the excitement. While favors act as a take-away for guests, spending less on favors and using saved funds toward things like lighting and venue can give them a much more memorable experience.

Wedding planner: splurge

Wedding planners carry the misconception of being a luxury expense among newly engaged couples. While it’s true that planners are another service to cut a check out for, their industry know-how can help couples determine the best venue, vendors and creative ideas with a specific budget in mind.

Also, there is less risk of being dazzled into unnecessary upgrades by vendors looking to squeeze an extra buck out of couples’ pockets.

It’s important to keep a level head when planning the details of the wedding, despite being on cloud nine. In the long-run, tactical money management during the process can keep couple on track with other big milestones to come, including buying a home and starting a family.

Editor’s note: It’s dangerous to refer to an expense as an investment. An investment implies that one is not spending money, but trading money for an asset that will, if one is lucky or smart, appreciates over time. Perhaps a relationship is an asset that appreciates, but a wedding is not the representation of that asset. A wedding is an expense, not an investment, pure and simple.

That said, the best type of expenses are related to once-in-a-lifetime experiences. The word “investment” is a trigger that allows people who spend what they can’t afford to rationalize their behavior. Feel free to spend what you can afford or what you like on your wedding, but I wouldn’t refer to a wedding as an investment.

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I’ve spoken out against the concept of “extreme couponing” a few times already. In search of ratings, television shows — and in particular, “reality” television shows, use creative editing to make practitioners seem crazier than they are, but the concept has caught on so well, some people, in real reality, stop at very little in order to save some money. Never mind that the mathematics behind extreme couponing is often exaggerated; never mind that the typical couponer could earn more money than she saves by spending the same amount of time working more; never mind that excessive couponing ruins savings possibilities for everyone else and increases prices.

The pressure to find the biggest score has couponers breaking laws under the auspices of “savings savvy.” People who still have non-digital newspaper subscriptions have been reporting an increasing number of missing deliveries. These newspapers are being stolen off porches by unscrupulous discount hunters. Walking door-to-door isn’t efficient, however, and many couponers have discovered that they can simply lift stacks of papers earmarked for early morning deliveries and newspaper vending machines.

Grocery shoppingEarlier this month, an extreme couponer was arrested for stealing newspapers. Legitimate extreme bargain hunters claim that this practice is not common, and this is not a behavior that extreme couponers support. This message is getting lost in today’s culture where super-frugality is a sport, and getting products for bargains, for free, or for even less is more important than either logic, ethics, or the law.

People can certainly be successful without resorting to illegal tactics and without hoarding unneeded products in order to pay less money for needed products, but the competition to win at this game can be so intense that it drives people to do stupid things. And when they’re caught, they claim they didn’t know stealing was illegal.

“Moderation in all things” is a classical philosophy ideal that, when followed, could help guide someone toward a more satisfying life. I don’t always agree with this philosophy, but when it comes to extreme fanaticism about a concept, the purpose will sometimes become secondary to the fanaticism itself. The idea behind extreme couponing isn’t to get as many great deals as possible, and build new shelves and buy more refrigerators to store all these great deals, it’s to spend as little as possible on those items which are necessary.

If extreme couponing has turned into an obsession, especially if it encourages someone to resort to breaking laws to satisfy the thrill of getting something for nothing and reducing the quality and quantity of time one spends on other important things in that person’s life, any possible savings will not make up for the lowered quality of life.

Photo: calamity_sal
KSDK

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Out of the hundreds of emails I receive every day, many requests I receive are from writers who would like to contribute to Consumerism Commentary in some form, such as a blog guest post. Many bloggers, particularly those whose websites are popular, can attest to receiving similar requests. They come from a variety of sources: freelance writers looking for work, other bloggers looking for exposure, and companies looking to get links back to their websites.

Although there are some periods of time I don’t accept any guest posts, I’m usually happy to entertain all requests. I’m busy, so it can be a great relief when I have the opportunity to let someone else write. I’m not able to respond to every email, though. I often spend as much time — or more time — proofreading and editing an article by a guest blogger as I would writing my own articles. In fact, guest articles often result in being more polished and more professional than the articles I write for myself! I am certainly not a perfect writer and I don’t expect anyone else to be perfect, but I tend to ratchet up the standards just a bit when it comes to guest articles.

Who is suited for writing on Consumerism Commentary

keyboardI do not accept guest articles from companies looking to advertise their products or services through the use of editorial content. Even a link back to a website is a form of advertising, and I do not accept link advertising. Consumerism Commentary does offer other options for effective advertising.

Before you ask to write an article for Consumerism Commentary, become familiar with the community. Participate in discussions on the website, become a fan on Facebook, and be engaged in other social media aspects of this website.

The right pitch for the right article

Sometimes, the first email I receive from an interested contributor contains the article in full. This is not a good thing. There’s a reason that television studios or producers don’t read unsolicited scripts. If they were to read a script, and they happen to use an idea that they received, whether intentionally or not, they could be exposed to legal issues. I will not read any article sent to me without communication beforehand.

I’m looking for topics and concepts that are somewhat original — anything that wouldn’t necessarily appear elsewhere. I appreciate relevant personal stories, detailed and well-thought-out analyses, and exercises in opinion if it’s clear why your opinions are exceptionally valid (for example, you’re an expert in that particular field). Some controversy is fun, but Consumerism Commentary is not a political blog. Rants and one-sided criticisms would not be appropriate for the website.

I’m open to any topics related, even tangentially, to personal finance except marketing, blogging, and earning income online.

It helps to understand the demographics of the Consumerism Commentary audience. According to Quantcast, the audience is weighted slightly above 35 years old, though there is a strong showing in the 18 to 35 age range. The audience is heavily weighted in favor of high income and graduate-level education. I won’t accept articles written to appeal to a fourth-grade reading level.

In your message to me, briefly explain who you are, why you’d like to write an article for Consumerism Commentary, what you expect to receive from the experience, and offer your idea. If you have several ideas and are willing to let me choose one, that is fine as well, but make sure you have at least one solid idea before contacting. Here’s a nice checklist to help ensure your message will make it through and I’ll respond to the request:

  • Who are you? Offer a brief introduction, particularly if we’ve never spoken before. If we have, remind me just in case. I meet many people, and I feel like my brain is shrinking on a daily basis.
  • Why would you like to contribute? If your intent is advertising, don’t try to hide it. I’ll see through that right away and I will simply ignore your email.
  • What are you expecting in return? I will link back to an author’s website in a bio or byline. It’s rare that I allow any other links unless they are highly relevant, pointing to research, academic studies, or non-commercial content. Guest authors are not paid.
  • What are your ideas? Usually, proposed article titles are enough in the initial email, as long as they are descriptive. If you want to offer more than a title, that’s fine, but do not send a full article.
  • Where can I find your writing? If you’re a published author, let me know. If you have a website or a blog where you write frequently, share the link. If you have any exceptional articles that reflect the type of writing you’d provide to Consumerism Commentary, please share.
  • What do you know about Consumerism Commentary? I would much more welcome a guest article from a frequent reader of this website than one from someone whose first visit was yesterday.

Be sure to proofread your message to me, as grammatical errors or a poor command of English could reflect negatively on your ability to produce an article for Consumerism Commentary. I’m not immune to typos, and I forgive them easily. With a large volume of requests, I pay attention to detail.

Once you are ready, you can contact me here with your idea.

Providing the article

Once we’ve agreed to a topic and discussed expectations for timing, send the first draft when it’s ready. Most of the time, only one draft is necessary. I don’t have specific guidelines for writing the article, but I do have a few small restrictions.

  • Don’t include any affiliate or SEO links.
  • Don’t promote a company’s product or service.
  • Don’t unfairly criticize a person or company.

Have someone proofread the article for you.

It is rare that after accepting a proposal I would reject the final article. By accepting the proposal, I have a good suspicion that the result will be suitable for Consumerism Commentary. I would not require a writer to go through the effort of writing and revising only to reject the outcome.

In terms of format, I prefer receiving articles in plain text with HTML tags if necessary. I will add appropriate styles and formatting. We use Gravatar for profile avatars, so make sure you have a high-quality Gravatar image associated with your email address. You may also provide a three or four sentence bio that will be included in an “About the Author” section. This bio will contain the link to your website or book, if you have one.

The legal bit

If you submit an article for publication on Consumerism Commentary, you must be legally allowed to do so. Primarily, you must own the copyright to the material you provide, and by providing material to Consumerism Commentary, you are transferring to us all your rights and interest to the content. The content you write must be completely original and never published anywhere else, online or offline, and it must never be published anywhere else in the future.

Benefits of contributing a guest article

Contributing an article to Consumerism Commentary can be a great way to reach a broad audience. Contributors and partners have benefited from increased traffic to their websites, more RSS and newsletter subscribers, and stronger brand awareness. Your content will reach over 15,000 RSS subscribers, Twitter followers, and Facebook fans, and through syndication deals, your article may appear on websites such as Forbes, BusinessInsider, MSN, Yahoo, and others. Quality articles will easily convert Consumerism Commentary readers to your own fans.

Here is a selection of the articles provided by guest bloggers at Consumerism Commentary from the past few years:

If the above sounds good to you and you’re ready to move forward with an idea for a guest post, contact me.

Photo: ian.schofield

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There are two reasons a potential home seller might balk at selling his house in a down market. First, if the value of the house has decreased past the amount he owes on the mortgage, he’s underwater, and would owe money to the bank after he sells. But even if he has paid off the house, the fear of taking a loss might stop him in his tracks, even if it’s only a loss on paper.

For example, if he purchased the house for $200,000, at the peak of the market, he determined the house value was probably $800,000, and comparable homes are now selling for $400,000. Putting the costs of owning and living in a house aside, he would have a real gain of $200,000, but it feels like a loss of $400,000 from a theoretical peak.

The brain over-emphasizes the effect of a loss, and we are wired to avoid losses if possible. Many home sellers sell their current home at the same time they’re buying another. On average, the disadvantage one has as a seller is offset by the advantage one has as a buyer at roughly the same time. This is why the real estate market is slow to recover, however. People believe the myth about the great financial returns of real estate and rather than sell when they need to, they hold on until they can report that their home ownership was financially successful.

A recent article on NPR’s Planet Money illustrated loss aversion through a coin toss where the winning and losing scenarios were slightly different.

I recently visited Eric Johnson, a professor at Columbia’s Business School. He offered me a sweet bet on the flip of a coin. If the coin came up heads, I would win $6. If it came up tails, I would lose $1. I told him I’d take the bet. But then he changed the terms — if the coin came up heads, I would win $6. If it came up tails, I would lose $4. That bet I didn’t like.

Of course, this is irrational. The bet is still very much in my favor. If I took the bet 1,000 times, I’d almost certainly make a nice profit.

I think the key here is that over time, we know a coin toss will revert to positive performance 50% of the time. Although the overall probability remains the same when you look at one coin toss, there is no time for performance to even out. There is still the chance of losing $4, and it’s a good chance. It’s the same with selling a house. You don’t have the opportunity to sell houses over time so your performance reverts to average.

One problem with this analogy is that while the results of a coin toss are random, your selling price, while perhaps not exact, is relatively well-defined. You know going into the transaction whether you have a paper loss or a gain. While clinging to a house longer than necessary in a market that has fallen is avoiding a guaranteed loss (real or paper), choosing not to take a 50/50 bet when the losing outcome seems too painful is avoiding merely the chance of a loss.

There is also the assumption that the coin toss isn’t rigged. If I offered you the opportunity to win $5,000 if the coin I toss lands on heads or to pay me $4,000 if the coin I toss lands on tails, first you’d ask yourself why I would even offer such a bet. You would consider whether I knew something about the coin that you didn’t know.

I’m sure home sellers often think the real estate industry is rigged. In fact, it is — real estate brokers are the real winners, because they can take a piece of every sale regardless of whether the seller wins or loses. They also have a lobbying group that ensures a favorable environment for real estate transactions.

Would you wait to sell a house at a time when the market is more in your favor, even if it means buying a new house when you’d have to pay more than you would today?

NPR

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