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The best credit card deals are often spoiled by an annual fee. Annual fees can range from about $50 to $2,500, with the high end reserved for the super-select American Express Centurion Card (the “black card”). In return for this fee, credit card issuers provide a range of benefits beyond what typical no-fee cards offer, including free gifts, a travel agency, and a personal concierge.

From the issuer’s perspective, an annual fee makes a card more exclusive. A higher-quality customer (in terms of credit worthiness and income) will apply for these cards, and these customers will spend more on their credit cards than typical non-business credit card users.

Issuers also use annual fees for certain cards catering to lower-quality consumers — those with lower credit scores who may not be able to qualify for regular credit cards. In this case, the annual fee helps reduce risk to the issuer, but just barely. More importantly, issuers charge fees for some below-average or sub-prime credit cards because they can; these customers have few options if they desperately need a credit card.

Annual fees are often waived for the first year, so be sure to check the terms and conditions to determine if you’ll need to pay up front or on the first anniversary of your membership.

The value of the annual fee

Whether a credit card is worth the annual fee depends on the conditions. The first condition pertains to the benefits you receive for the card in exchange for that annual fee. If the benefits you receive are worth more to you than the cash in your pocket would be, if you will use those benefits, and if the benefits wouldn’t be cheaper through other avenues, the annual fee might be worthwhile. In some cases, like for those with a substandard credit history, the benefit you receive of just having a credit card to use is worth the annual fee.

It’s important to note that whether you use those benefits plays a large role in determining whether the annual fee is worthwhile. It’s easy to say you’ll use the benefits, and then never take advantage. In some cases, you may wish to use the benefits, but find they aren’t all that great. I used a travel agent through a Visa Signature card, for example, but they weren’t able to do anything for me more than what I was able to do using the Internet myself. In fact, the travel agent needed 24 hours to get back to me, while I could have done the same thing immediately.

The second condition is whether you can receive these same benefits for less money from another service, and if those benefits are comparable.

Shop around. Another credit card may offer the same benefits while charging a lower fee — or no fee at all.

Furthermore, if you don’t pay your balance in full every month, you’ll be subject to interest fees. Worse, you could have late fees and higher default interest rates if you’re not careful. Any of these immediately devalue the benefits, and paying an annual fee on top of these other expenses would be even more detrimental to your financial condition.

In most cases, a credit card annual fee is not worthwhile, but at the same time, for some people an annual fee is not an automatic deal breaker. The extra benefits can often be found on cards that don’t charge annual fees, and these benefits are often unnecessary anyway. Even consumers with low credit scores can often find one free credit card for which they qualify. It’s mainly special situations and needs of experienced consumers that help to justify paying annual fees.

I use a credit card that charges an annual fee, waived for the first year. It’s an airline credit card I’ve mentioned before, the Continental Airlines OnePass Plus Card. I recently passed my first anniversary with the card, though they have not yet charged the annual fee. The benefits have already paid for the potential fee, thanks mainly to the ability to check luggage for free on Continental and United flights and travel certificates. If I didn’t travel often, and if Continental didn’t already have low rates for direct flights on the routes I need, there would have been no reason for me to sign up for this card.

Some credit cards with annual fees

For an overview of the typical credit card featuring annual fees, here is a list of some of the most popular. For the cards that are listed as not having the fees waived for the first year, new customers might be able to negotiate this and avoid paying the annual fee once.

Credit Card Annual Fee Waived First Year?
American Express Gold Card $125 No
Blue Sky Preferred From AmEx $75 No
Chase Sapphire Preferred $95 Yes
Continental Airlines OnePass Plus $95 Yes
Southwest Airlines Rapid Rewards Plus $69 No
United MileagePlus Explorer $95 Yes
Gold Card From AmEx OPEN $125 Yes
Gold Delta SkyMiles From AmEx $95 Yes
Platinum Card From American Express $450 No

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The choice to use credit cards tends to be more personal than financial. While credit card use can be the gateway to a lifetime buried in debt, it doesn’t have to be. Most people are Type A credit card users. Type A credit card users see credit cards as a tool for buying anything for which cash might not be available. This leads to spending more than one can afford, increasing debt month after month. Type A credit card users often pay interest and sometimes pay late fees, increasing the cost of the use of the credit issuer’s money.

Type B credit card users use credit cards as a spending tool. They take advantage of the float provided by credit card issuers, a form of leverage, to delay their payment, allowing their own money to keep earning interest in a savings account. Type B users pay their bill on time and in full every month, collecting valuable rewards. The fees that Type A individuals pay to credit card issuers — as well as interchange fees issuers charge merchants — cover the cost of accepting Type B credit card users. Without the income generated by borrowers who pay interest and late fees, credit card issuers might need to reduce the rewards offered to those among Type B.

There’s more about Type A versus Type B credit users in this article about breaking the credit card habit.

Pete D’Arruda is a good example of how far Type B credit card users can go. While Pete admits to occasionally carrying a balance, when he does, it’s a fraction of the $300,000 total credit limit he has over 25 credit cards. I can’t imagine why anyone would need that much credit, but Pete seems to have created this financial situation just as a proof of concept. It may have paid off. He claims to have a FICO credit score of 810-815, squarely in the “excellent” range. His good score has likely saved him thousands of dollars thanks to lower interest rates and more favorable insurance terms, and with a mix of good credit cards, he is accumulating rewards points that he can use. Pete has also used his good credit history to negotiate annual fee waivers on some of his credit cards, including the elusive Visa Black Card.

Extreme perspectives are always interesting. There are many people who, as a reaction to overspending and climbing out of debt, have sworn off credit cards completely. Any credit card use is seen as bad or dangerous. For some spenders, that might be the case. I wouldn’t suggest anyone with a tendency towards compulsive or emotional spending to seek the latest credit card offers. For people who don’t have their finances under control, credit cards can be destructive. The choice of a financially secure individual to refuse all credit card usage, despite the potential for earning rewards and taking advantage of the float is an extreme action, just like Pete is an extreme example in the opposite direction.

Moderation may be more boring, but it’s the right answer for most people. Anyone who is financially prudent can take advantage of a few, appropriate credit card offers. Not everyone, even those who are completely in control of their finances, should attempt what Pete D’Arruda has done. A few mistakes could be costly.

Photo: SqueakyMarmot
Marketwatch

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The Most Expensive Credit Cards

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It rarely makes sense to own a credit card that charges an annual fee. I own one credit card that charges an annual fee after the first year — the Continental Airlines OnePluss Card — and I might cancel before they charge my first annual fee. Even if I don’t, I fly Continental often enough so that the services provided, including free checked bags, make the fee worthwhile to me.

This card’s annual fee is modest, particularly when compared to cards that market their services to the super-rich and those who think they ought to be. These “luxury” credit cards offer access to airport lounges, dedicated concierges, and travel assistance. Some services are available to owners of free credit cards, but in some cases, the rewards go beyond what is typical. Some atypical rewards include free hotel stays at prestigious locales and invitations to special private events.

Most of the appeal of these cards is status. The mystique surrounding the “American Express Black Card” existed before the card itself existed, and American Express took advantage of that reputation when it created the Centurion card. If owning a credit card can be prestigious, this is the one to get, but it will cost you.

Citibank Chairman Card

For a $500 annual fee, you could become a member of the Citibank Chairman Card. This card is offered on American Express’s network. Like all luxury cards, the Citibank Chairman Card offers travel and concierge services. In addition to commercial travel benefits, like access to airport lounges, customers have the option of becoming members in programs that allow access to private jets.

Visa Black Card

The Visa Black Card, offered by Barclays Bank, is purported to be available to only 1% of the population of the United States. That’s still about three million people, so membership isn’t quite so exclusive. Nevertheless, the Visa Black Card offers benefits that are more inline with the American Express Platinum Card. If you use concierge and travel services, you may find the $495 annual fee worthwhile.

Platinum Card from American Express

Unlike the above two cards, the Platinum Card from American Express is a charge card, not a credit card. There’s no APR because you’ll owe your bill in full every month. The Platinum Card features a credit of up to $200 every year for airport fees like checked bags, flight changes, and meals on flights. If you’d prefer to fly privately, the card offers chartered flights, membership in a private jet company, and fractional ownership.

When traveling, you can use American Express Platinum Travel Services for exclusive reservations at villas and resorts. The card’s $450 annual fee is easily recovered if you’re a frequent world traveler.

American Express Centurion

The dollar version of the American Express Centurion Card costs $2,500 each year you own it, in addition to a $5,000 initiation fee when you are approved. It’s available by invitation only, so you won’t find any links here to apply for the card. If you charge more than $250,000 a year on an American Express Platinum Card, you may be eligible to enroll.

This card is a favorite among celebrities both real and fictional, who are often pictured in the media spending frivolously using the AmEx Centurion Card.

For most people, these cards will never fulfill the promise that the high fees provide. The cards excel at consolidating the types of benefits world travelers with significant amounts of disposal income might enjoy, like private travel, access to unique events, and vacations in isolated locations. Celebrities whose image is important to their future earning capacity could possibly argue the need for a Centurion Card, but the argument isn’t completely solid. Many celebrities would be better off by not spending frivolously.

Most of us are not celebrities and have to watch our spending closely. We many never take advantage of the services offered by these cards, such as private jets and exclusive hotel reservations.

Also see this comparison of luxury credit cards.

What do you think about these luxury credit cards?

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This post is part of the one day blog event “The Spectrum of Personal Finance.” In this event, comic book nerd Brian of My Next Buck, will discuss 8 different emotions (taken from the Green Lantern comic series) and relate them to personal finance. Here at Consumerism Commentary we will be looking at Avarice. To view the rest of the event look at the bottom of the page to see the other blogs hosting articles.

Conspicuous spending and greed have played a large role in bringing us to the current fledgling economy. People overextending themselves and buying things they don’t need (too much house, too much car) are stories that have been replayed over and over in the media and are nothing new. It’s the items which return almost no tangible value after purchase that we should be weary of.

There is nothing wrong with expensive items. I recognize the difference in value between a Ferrari and my Hyundai. However, regardless of your income, there are items which scream that they exist solely for someone to be seen owning them.

Today I’ll outline a few items that I have seen over the years that have enormous price tags and exemplify conspicuous spending but don’t bring much value to their owners – except for the fact that they like owning them.

  • I am Rich App – The $999.99 iPhone app entitled, “I am Rich” stirred up lots of controversy last year. The app itself flashes a computer designed ruby on the screen – and that’s it. The app is no longer for sale, but a similar one has been released just recently for $99.99 under the name “You are Rich.”
  • Diamond Studded Sauce Pan – One of the most expensive undertakings a homeowner can undertake is refurbishing their kitchen. If you are feeling the need to add a bit of glamor to your kitchen, check out this $78,000 saucepan. With about 2.0 lbs of gold and 200 diamonds, you can cook your way to retirement as gold slowly appreciates.
  • iPhone 3G King’s Button – I love my iPhone and wouldn’t want to live without it. I even think I should spend a bit more to get one that is a bit larger. However, I am not one of the ones that feels the need to carry around a jewelry store on my phone. While the gems and metals certainly add to the aesthetics of the phone, it seems overly extravagant to carry a $2.5 million phone that can become a small paperweight if you accidentally drop it into a puddle.
  • Amex Black Card – The Amex Centurion “Black” Card is maybe the one item on this list that does carry a significant amount of value beyond just having one. However, at $5,000 up front and a $2,500 annual fee, it’s an expensive card to whip out when shopping at Costco (a paradox in and of itself).
  • TRI Golf Ball Marker – Golf is one of the most expensive sports in existence. Even with such a high cost, it’s a very serene experience. Think of what this $10,000 ball marker could add to your day at the links. Even Tiger Woods doesn’t have this item, as he uses a plain old marker to mark his ball.
  • DualTow Watch I think this watch is awesome. Without knowing much about watches I would venture a guess that the engineering is a true artistic masterpiece. I actually would love to see this on my wrist (even just to try it on) because of how cool it looks. Then again, for $300,000 you would hope that the watch would tell you the exact time instead of telling time in 5 minute intervals.

The devil’s advocate would say that people wanting to spend an exorbitant amounts of money on items like these would stimulate the economy. They would be correct. In fact, there are several stories of people who can afford luxury goods are altering their conspicuous spending because of the recession. This hesitation to purchase luxury goods is aiding in the slow recovery.

We see goods like these everyday. Some make us stop and shake our heads, and others make us stop and think “maybe someday.” What are the conspicuous goods you have seen others possess?

For further reading of the Spectrum of Personal Finance Event, please see:

To view a recap of the event, check out the Spectrum Roundup at My Next Buck.

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Best of Consumerism Commentary, June 2009

by Flexo

Monthly subscription reminder One of the best methods of reading Consumerism Commentary and staying up-to-date with the latest articles and posts is through RSS subscription. By subscribing to the Consumerism Commentary RSS feed with feed-reading software such as Google Reader or aggregators such as My Yahoo, you’ll always be aware of new content here. If ... Continue reading this article…

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Comparing the Visa Black Card With American Express Platinum and Centurion Cards

by Flexo

American Express created a frenzy among the wealthy when it decided to take advantage of rumors of an exclusive black-colored charge card, used by movie stars and music celebrities for purchasing jets and other items beyond the financial reach of us mere mortals. In 1999, American Express introduced the Centurion Card, a black charge card ... Continue reading this article…

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Most Popular on Consumerism Commentary: January 2009

by Flexo

Monthly subscription reminder One of the best methods of reading Consumerism Commentary and staying up-to-date with the latest articles and posts is through RSS subscription. By subscribing to the Consumerism Commentary RSS feed with feed-reading software such as Google Reader or aggregators such as My Yahoo, you’ll always be aware of new content here. If ... Continue reading this article…

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Visa Black Card Review

by Flexo

Related: Comparing the Visa Black Card With American Express Platinum and Centurion Cards. Visa is introducing a new credit card catered to consumers who spend $50,000 or more a year. The Visa Black Card looks similar to the American Express Centurion Card, which was created about a decade ago after that company wanted to capitalize ... Continue reading this article…

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