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The Rainforest Action Network is an environmental non-violent activist organization, working to influence corporations to consider the environment during the course of business. They’ve had Bank of America in their sights in the past, bringing attention to the way the bank puts profits ahead of the health of the communities in which it exists. The organization, with help from other environmental action groups, are planning a significant protest at the Bank of America shareholders’ meeting on May 9.

This organization may also be behind the scathing satirical website, critical of Bank of America, Your B of A. Visitors to this website are greeted by a fake statement from Brian T. Moynihan, the CEO of Bank of America, on their first visit, and are then presented with history of the corporation, the option to create their own “spokesperson” ads, and a facility for offering suggestions to the bank and voting others’ suggestions up or down.

This example spokesperson ad is one of my favorites. The idea is you create an ad that describes what your bank should do.

Your B of A is not your ordinary “Bank of America sucks” website. It many not be perfect, but it’s clear a lot of thought and effort when into the design and planning. As visitors to The Big Picture pointed out, Your B of A is hosted on the same web server as the Rainforest Action Network’s own website. While it’s not clear whether the environmental action group is behind the satire, as the owner of the domain is hidden, the fact that the site resides on the same web server is a decent clue.

Satire of this sophistication has a way of attracting attention from its target, so I wouldn’t be surprised if the site does not stay active for long. It’s worth visiting right away, so you can read the “It’s All Yours” and the “Lessons Learned” sections of the website before everything disappears.

Update: The “Your B of A” website is now offline. It was fun while it lasted.

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I hope that my town is inland enough to escape the worst of Hurricane Irene, but living near a canal increases the likelihood of flooding. I live in a second-floor apartment, so I don’t need to worry about a flooded basement. I believe I am stocked for the possibility of power loss, though I ventured out last night for some last-minute errands. The supermarket nearby was packed, and they had run out of many supplies like bottled water. No local store had water in stock last night, and I may go out this morning to see if stores have been restocked. I have water in my home but I figure it can’t hurt to have more.

Several gas stations were out of gasoline, so I needed to travel farther than usual to fill up. At the time there was still a chance that the hurricane could come farther west to hit my town directly, but this morning, the likelihood of that happening is low.

Hurricane IreneBecause of the hurricane, I’m extending the Plutus Awards nominations for another day. If you haven’t nominated your favorite personal finance blogs and products, do so now. After the finalists are chosen from the nominations, and after a period of voting in September, the winners will be announced at the Financial Blogger Conference.

Thanks to Sustainable Personal Finance, who hosted the Carnival of Personal Finance at the last minute when the originally scheduled host was unable. SPF included my article about retailers’ marketing tricks as an Editor’s Pick, and there are many fine articles included this week.

Those who follow me on Twitter and Facebook know that I was on a guest on WSRQ’s Talk Credit Radio yesterday, hosted by Gerri Detweiler, to talk about my financial mistakes, taking control of your financial life, and Consumerism Commentary. The recorded audio should be available soon, and I’ll provide a link once it is. Also, Gerri is an upcoming guest on the Consumerism Commentary Podcast.

Here are some personal finance articles related to or inspired by the hurricane.

For those in the path of Irene, stay safe.

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I don’t normally like to interrupt the stream of personal finance articles with something that’s more related to the website than it is to money, but this is an important message that can help support the entire community of blogs that focus on writing about personal finance. If administration-type articles don’t interest you, skip ahead to read about the extreme couponer arrested for stealing newspapers or listen to our podcast about the Consumer Financial Protection Bureau, but I encourage you to read further.

I founded Consumerism Commentary at a time when there weren’t many personal blogs dedicated solely to the writer’s financial journey. Since that time, there has been an explosion of personal websites focusing on money management, long-term investing, frugality, and the role of money in designing a satisfying life, or in making sure all the bills get paid, or in taking advantage of rewards opportunities.

Even if websites like these weren’t able to generate income, there would still be a good variety of great writing in this genre, detached from mainstream media and from product- or service-focused companies using blogs as a marketing tool. In an effort to bring more attention to this style of personal writing about personal finance, the Plutus Awards reward bloggers and independent writers for publishing their best work and moving the industry forward. The Plutus Awards also allow this community of independent writers to honor the best products and services.

As of today, nominations are open to the public, and will be so for only a couple of weeks. After the nominations are collected, a panel will choose finalists, and voting will be open to the public. The winners will be announced at the Financial Blogger Conference in October.

I encourage all bloggers and readers to nominate their favorite blogs and products for the Second Annual Plutus Awards.

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No one wants to know how the sausage gets made.

I admit that most people would find the last few years of my life somewhat strange. I started on a path to improve my finances about ten years ago. I saw my lack of savings and my increasing debt, and I started trying to determine how I could turn my situation around while still working for a non-profit organization, earning enough for my long commute to the office and not much else. I started reading the “living below your means” message board at The Motley Fool, which helped me learn some tricks of the trade. I downloaded a free clone of Microsoft Money and switched my notebook computer from Windows to a free version of Linux just so I could run the software.

I was a long-time blogger, so after my journey towards financial improvement began, I started this website to help me track my finances. The main purpose was to use Consumerism Commentary as an outlet for me to learn more about personal finance and track my personal progress month after month. After the end of each month, I post a monthly net work report that helps me evaluate my progress and analyze my spending, saving, and income.

Though it was never the intent, Consumerism Commentary tuned into a business in its own right, earning revenue, affecting those numbers I posted every month. No longer was my financial improvement a result of just managing my money better, making better spending choices, and finding odd ways to earn income here and there. For the last few years, the increase in my net worth is due in no uncertain terms to Consumerism Commentary itself.

This is why I completely understand when I receive comments about my financial progress like this:

Unfortunately for us, your success story is no longer relevant for us (yes, the blog will contain quality articles in the future). I’m just talking about your particular path — similar to getting rich by creating a blog about getting rich, or becoming successful by writing a book about becoming successful.

It always bothered me when I see a heavily marketed book about getting rich through marketing, or a multi-level affiliate marketing scheme centered around a product that offers nothing but the multi-level affiliate marketing scheme itself. I know where this visitor is coming from. At one time, my financial progress was enhanced mostly by just making better choices, but now the story of my financial progress has become the driver of my success.

I have tried to keep the business of blogging outside of Consumerism Commentary because I know it does not interest most readers. Other personal finance blogs whose readers are primarily other personal finance bloggers often find it necessary to write about blogging because other bloggers like reading it. I don’t write for other bloggers, though, so I leave those topics alone for the most part. Nevertheless, the way I have progressed financially does not apply specifically to most casual readers who are not interested in building a web-based business that relies on advertising or product sales.

I do believe that my journey may still apply to most people in general terms. It may not be building a successful website with an advertising-based revenue model that drives the revenue. In fact, it may not even be starting a business that improves one’s personal finances. I think the most important takeaway applies to everyone in some form. The approach that I’ve been taking to my life can be summed up in three points:

  • You don’t need to live your life by someone else’s rules. I knew I wouldn’t fit in with the world of education as a teacher. I knew a corporate environment wasn’t right for me, either. I had my own ideas for living and I needed to find a way to make it happen for me.
  • You are in control. Any situation you are in is the result of choices you make. There may be some extreme circumstances that prevent this from being 100% true all of the time — there are a few things beyond one’s control, but only a few.
  • Find your passion. It’s almost always possible to earn a living doing something you love doing if you make your passion the center of your life. Life is too short not to enjoy all twenty-four hours a day. I made many sacrifices in my life by devoting most of my waking life outside of my day job and a good portion of the time I should have been sleeping to my online projects, and sometimes those crazy sacrifices are necessary.

I don’t want to border on “motivational guru” type of encouragement, but these three things have been proven to be true for me so far in my life, and I strongly believe that these concepts — not the fact that my main income is now coming from the operation of a website — are at the core of my apparent success so far.

As far as my monthly financial reports go, I will continue to post them on Consumerism Commentary for now. Their relevance may continue to decrease; the need for closely tracking your personal finances dissipates when spending no longer consistently approaches or exceeds income. Nevertheless, it doesn’t hurt to be mindful of your financial progress, regardless of the main source.

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$50 Amazon.com Gift Card Giveaway for May 19

by Flexo

Hot on the heels on what has likely been the most successful giveaway we’ve done at Consumerism Commentary, today brings another giveaway. Throughout this month, I’m celebrating Giveaway May; every weekday brings something new to reward readers and visitors. Yesterday, we surpassed 1,000 fans of Consumerism Commentary on Facebook. This is a great milestone! Today’s ... Continue reading this article…

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Other Community Projects and Interests

by Flexo

When I’m not busy with Consumerism Commentary, I have a small window for working on other projects. Most of these have stemmed from Consumerism Commentary or focus on the personal finance community, but every so often I get a chance to focus on my other interests. Here are some of the other projects I work ... Continue reading this article…

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Weekend Reading: Education Budgets, Organization, and Happiness

by Flexo

This weekend, I attended Communiversity 2010 in Princeton, New Jersey, an annual arts festival in town and on campus organized by the Arts Council of Princeton. The highlights included several collegiate a cappella performances and a Beatles tribute band. Look for a photograph of the Deaftones of Westminster Choir College, one of the a cappella ... Continue reading this article…

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Podcast 47: The Financial Physician, Lou Scatigna

by Flexo

The Consumerism Commentary Podcast is featuring Lou Scatigna, author of the book The Financial Physician: How to Cure Your Money Problems and Boost Your Financial Health. Lou also hosts the Financial Physician Radio Show on WOBM and XM Radio. Among the topics discussed, Lou talks about his approach to giving financial advice, his take on ... Continue reading this article…

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