According to a new study, employees who use iPhones are statistically wealthier, younger, and more productive at work that their counterparts who use other smartphones. 32,000 people were surveyed and placed into categories based on the type of mobile phone they own.
They were then evaluated based on income, the cost of their monthly cell phone bills, how often they use their phone access the internet, their age, and a number of other metrics.
According to the study, iPhone users are more likely to remain connected to their employers’ networks, leading researchers to conclude that this population is more productive.
Regardless, buying an iPhone won’t make you a better person, nor will it directly increase your income. I find it hard to believe that owning an iPhone, or any other device, would be a trigger to move an individual from one demographic (lazy, low-income, old) to another (productive, wealthy, young). The study only looks for correlations, so it could easily be that wealthy individuals are more likely to spend more money for a more expensive device.
Unfortunately, the details of the study are accessible only after paying $750, something I am not prepared to do for a survey that might not have any solid conclusions anyway.
Photo credit: John Larsson
New study shows iPhone users to be in a class by themselves, Neil Hughes, Apple Insider, June 12, 2009
Working iPhone Owners Tap The Mobile Internet, Ted Schadler, Forrester, June 11, 2009