If you’re a member of Facebook, my favorite social networking application so far, you can now become a “Fan” of Consumerism Commentary. Facebook is now allowing companies and brands to have their own pages on the system. The implementation is much better than the experience on MySpace, where non-people have profiles alongside people.

Rather than “befriending” companies, on Facebook, you become a “fan” of that organization, music group, or brand. Your friends on Facebook will now see you are a fan of a certain product or company, and you in effect become part of any brand’s favorite marketing scheme, “word of mouth.”

You won’t see me adding brands like Sprite or Sony to my profile. I have no desire to provide companies like these with free advertising, much less try to spread their products among my friends. I may allow myself to become a fan of musicians I like and perhaps websites like this one.

If any of this sounds interesting to you, add Consumerism Commentary to your profile.

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