As featured in The Wall Street Journal, Money Magazine, and more!

Posts tagged as:

Personal Development

In the late nineteenth century, an economist named Vilfredo Pareto noticed that 80% of the land in Italy was owned by 20% of the population. About a half century later, a management consultant named Joseph Juran discovered Paerto’s observation and developed the concept of “the vital few and the trivial many,” and used what came to be known as Pareto’s Principle of 80/20 to offer business quality management advice that is still used today: 80% of your problems are due to 20% of the causes.

Juran wrote about this concept generally and word spread and this thought grew in popularity, it extended beyond quality management. Others have conjectured that in a business, 20% of salespeople are responsible for 80% of sales. 20% of a store’s stock take up 80% of warehouse space, and 20% of all consumers stimulate 80% of the economy. It’s a good thing Pareto didn’t live in the United Kingdom, where over 50% of land was owned by the Church and the Royal Family; he never would have discovered this supposed truism.

Tim Ferriss called upon the Pareto Principle in The 4-Hour Work Week: Escape 9-5, Live Anywhere, and Join the New Rich, calling for those who wish to optimize their life (and join the new rich) to outsource a certain amount of tasks contributing to 80% of an individuals total number of annoyances. As you might have guessed, Ferriss claims that the cause of 80% of your annoyances is 20% of your tasks.

If anything, the 80/20 “rule” should just be considered a rough estimation. Not all situations follow this pattern. I can think of many examples where the “rule” should be 50/50. Here is one. The Pareto Principle, in a modern application, would say that 80% of the work in any organization is performed by 20% of the workforce. That may be true for a team where the members are not required to put forth full effort. Pareto’s hypothesis would say that 80% of a symphony would be performed by 20% of an orchestra. I wouldn’t want to be the conductor of that ensemble.

Here’s how the Pareto Principle might hold true in other situations.

Pareto Principle in personal finance. It may be true that 20% of your expense categories account for 80% of your overall spending. Or it may be true that 30% of your categories account for 95%. (The numbers don’t have to add up to 100, nor are these two situations mutually exclusive.) Regardless of the ratio, it does make some sense to spend the most effort to reduce the categories that have the biggest effect on your expenses. Pareto Principle probably passes.

Pareto Principle in investments. I’ve read that 20% of your investments contribute to 80% of your return. The solution would then be obvious: enhance the ability for your money to make money by selling off the 80% of your portfolio that is not contributing to your wealth. I think that’s a crazy suggestion. Today’s lackluster stock — if you purchased it with a long-term goal in mind and performed due diligence before the purchase — might be tomorrow’s star performer. Pareto Principle fails. There is one question to consider: Do 20% of the stocks in any particular exchange account for 80% of the volume within any particular period?

Pareto Principle in staff management. Assuming the Pareto Principle is true for a large organization, you might come to believe that 80% of employee productivity is a result of 20% of the work force. Whether you fire the other 80% or just reward only the productive 20%, your base of employees will shrink. Further applications of the Pareto Principle will continue this trend; you’ll have to hire new employees. Do 20% of the people you interview leave 80% of the favorable impressions? Pareto Principle fails.

Pareto Principle in parenting and teaching. You may find that 20% of your children show 80% of the total promise through their work in school or through their socialization skills. This is the corollary to the idea that 20% of your problems would come from 80% of your children or students. Do you nurture and love the top 20% of your children more than the rest? Do teachers teach only to the top 20% of the students in a class? I hope not. Pareto Principle fails.

The biggest danger with abiding by the Pareto Principle is missing something important within the group ignored or neglected when the focus is on the troublesome 20%.

Here are a few things to take away:

  • The Pareto Principle, although sometimes known as the “80/20 Rule,” is not a rule at all and is not accurate in all situations.
  • Joseph Juran later revised his concept to be “the vital few and the useful many” rather than trivial to emphasize that anything beyond the vital should not be ignored by default.
  • If nothing else, the Pareto Principle is a reminder to look at the issues that cause the biggest problems and focus on the tasks that make have the most effect.

{ 6 comments }



Despite the fact that my company is squarely within the financial sector, we have so far been immune to massive layoffs taking place around the country, particularly in this industry. While I have something to “fall back” on — and actually, in terms of pure numbers, I could probably do better by leaving my day job and focusing on my independence more — I’d prefer not to be laid off. I like the people with whom I work, and my management attempts to keep me happy and slightly challenged.

I’m not immune to being laid off if the company decides this is the path to take. I could make myself irreplaceable by hoarding knowledge, refusing to delegate responsibilities, and holding my skills hostage. This irreplaceability is often cited as the best way to avoid layoffs. If the business can’t function without you, they won’t let you go. But when it comes down to the way corporations work, everyone is replaceable, from the mail room letter sorter to the chief executive officer. So forget “making yourself irreplaceable.”

Money Magazine has some suggestions for keeping your job amidst layoffs in a manner that will benefit the employee and the organization in the long run.

  • Make sure higher-ups know you by solving problems and taking on high-profile projects.
  • Share client leads or ideas to generate revenue even if that’s not part of your responsibilities.
  • Hang out with the people the boss respects most. The halo of their good reputation may extend to you.
  • Keep on top of advances in your field and expand your expertise beyond your core area.
  • Look for problem spots that you can help fix. And pitch in whenever extra hands are needed.
  • Volunteering to take a pay cut during an industrywide downturn can make you look like a hero.

Notice that all of these tips involve prioritizing the team ahead of the individual. Rather than thinking about yourself and how to protect your job, these tips focus on increasing your value to the organization. You win not by hoarding knowledge, but by sharing, giving, and volunteering, and by being a “team player.”

It’s possible to take these to the extreme. When you give yourself completely to your company, it’s possible to lose a part of yourself. I’ve seen this happen in the non-profit where I once worked. Our small team was a group of individuals highly dedicated to the mission, but none were more dedicated than the executive director. He had very high expectations for everyone’s dedication. In order to success in this organization, employees were required to live and breathe their job, twenty-four hours a day, seven days a week. It’s impossible to avoid allowing your identity to become nothing but your job under these circumstances. And rather than holding onto the best employees, turnover at this organization was high.

Even when not taken to this extreme, concentrating on the Good of the Company makes it more difficult to concentrate on the Needs of the Individual. You can see this when you are sent to attend classes or seminars. If you find yourself at more management seminars run by Tom Peters, who professes management skills that focus on the organization as a whole, than the classes you attend to foster growth in areas that are important to you, you may be losing balance.

The pervailing thought right now is that those of us who have jobs are lucky, and shouldn’t look to employers for anything other than keeping our jobs. This is certainly do to the economic environment — it is an employers’ market right now. This attitude displayed by employers will backfire when the tables turn and companies begin seeking talented employees again. Workers must adapt to the current environment, and right now that may mean sucking it up and following some of these tips from Money Magazine so they are well-positioned when the job market returns.

Fireproof your job, Donna Rosato, Money Magazine, January 15, 2009.

{ 8 comments }



Recently, I mentioned that setting goals is an important part of taking control of your personal finances, focusing on the idea that the best approach is to determine your major, non-financial life goals first. This is a difficult process for many people, and many people go through life without determining a direction.

There’s nothing wrong about not having a major purpose for your life. I wouldn’t criticize someone who blindly lives decision to decision without a driving force behind the choices made every day. Living without direction is still living, and it is possible to be a positive force in the world without setting out to do so.

Choosing a life goal isn’t a final decision, and it’s a process of feedback. It may take some time living before you decide on a goal, and your experiences will help shape the goal you choose. In turn, the goal provides an ideal that will guide you as you make everyday decisions. What you experience as a result of those decisions can shape, refine, and change your goal.

Again forgetting about “SMART” goals, the concept promoted by people who want you to work efficiently and earn more money for your employer, here are 8 tips for helping you find a direction and focus on yourself.

1. Think about your passions. Many people throughout the world have limited options. Living conditions force the less fortunate to focus on survival only. Others have the luxury to pursue activities beyond the search for sustenance. Even for those with time to read about and participate in a number of activities, finding a passion can be difficult. What do you like doing? What kind of activities do you get excited about? Is there something unique you can bring to the table?

If you really, really love playing video games, that may be your passion. Other people may see you as a couch potato or a kid trapped in an adult body, but perhaps you can turn your love into a mission. Perhaps your purpose is to create video games that bring enjoyment to teenagers, training to the military, or education to children.

2. A natural skill leads to a natural purpose. Do your friends and family look to you as an expert in some activity or skill? Many “big fish in a small pond” become overwhelmed at the realization that the world is an ocean with many other big fish. With the right approach, you can view this as a challenge to present your skills to the larger community in a unique way.

If you have a knack for public speaking as well as a passion about a particular issue, perhaps your purpose is to advocate for your cause. Do your talents lean towards mathematics or can you naturally understand complex scientific concepts? Your purpose may be to discover a new way of understanding the world in which we live and translate concepts to the public.

3. Your values define your purpose. People are not born with values, they are learned from our environment. Parents and community define the values we hold. Your purpose should take these values into account, be they community service, family, God, self, human rights, or any other issue. Values set the parameters for the choices you make, and it makes sense to integrate them with your largest life decisions.

If you can’t pin down your own most important values, do not worry. Think about the people you care about the most. What are their values? The values held by the people you admire most are most likely the values that will feel right to you. Talk to these people about their values and you may find that certain ideas feel comfortable for you.

4. Create a mission statement that describes your purpose. Your passions and your skills should lead you to your mission or purpose. Your mission statement should concisely describe your long-term purpose in no more than three sentences. It should an idealistic view of the best possible situation. Defining your mission statement is not the time to limit yourself.

Development consultants want you to focus on your job when you design your mission statement, but this view is far too narrow. It should apply to your life, something much bigger than your job or career.

Your mission statement should be everything that follows, “My purpose is…” Here are some examples:

To educate women about breast cancer through sharing personal experiences, and inspiring others to share their own, to build public awareness about the disease.

To encourage participation in the performing arts through grants.

To inspire young people to learn about personal money management and provide ideas for building a solid foundation for financial success.

To live life completely and honestly with guidance from a higher power and be the best possible father to my family.

5. Write down your mission and display it prominently. Once you’ve developed your mission statement, write it down. Tape it to the inside of your bedroom door so you see it every day. Post your mission statement to your refrigerator with a magnet.

The local Chick-fil-A restaurant has their mission statement displayed above the counter, facing the employees. Every time a cashier looks up, they are reminded “to be Quakerbridge Mall’s best quick-service restaurant at winning and keeping customers.” You can perform this basic form of brainwashing on yourself by doing what you can to create a constant reminder of the effect you would like to have on the world.

6. Involve friends and family in your mission. The people who know you best are those most likely to support you as you reach for your goals. Not only will they be your cheerleaders, they might offer suggestions to help you refine your mission or select your path. Stay away from those who criticize or try to bring you down to earth.

7. Determine the goals that will lead you to achieving your mission. What do you need to accomplish along the way towards completing your mission? Just like setting savings targets, you can start to get more specific. These are the milestones you need to pass.

The best way to plan is in the form of a pyramid with your purpose at the top. Determine three specific goals that will allow you to achieve that purpose. For example, if your ultimate goal is to encourage participation in dramatic arts, three major goals that you might find necessary could be running a successful theater foundation, writing a play for young actors, and creating a touring acting company that visits elementary schools. From here, determine three steps along the path to each of these three goals.

8. Remain flexible and welcome changes to your mission. If a person is the sum of his or her experiences, a person changes every day. These changes can have an effect on the way you see yourself. Your purpose should always be highly relevant to who you are, so you should reconsider your mission when you feel it is necessary. If you find, however, that your mission changes every year, then you may not be ready to set a long-term goal. There’s nothing wrong with this; continue to discover more about yourself and a solid mission will eventually feel natural.

Remember that your mission doesn’t have to be your ultimate goal. You might be lucky enough to fulfill your purpose before you expect. Rather than ceasing purposeful existence at this point, consider expanding your mission and moving forward. Or take what you’ve learned and forge a new path.

9. Maintain a mission journal. I must say, right up front, that one of the best things you can do for your mission is to keep a public journal online. Today, the quickest and most efficient way to accomplish this is to start a blog. You can create a blog for free on wordpress.com. This blog should be focused on your mission, and you should try to write every day about something related to your goal.

Just like Consumerism Commentary allows me to hold myself accountable for my finances, publicly writing about your daily progress towards your mission will force you to think about your decisions from the right perspective. The journal doesn’t have to be public, but opening yourself up to the constructive criticism of strangers can give you wonderful insight.

Not everyone needs a defined purpose in life. I am not a fan of personal development gurus who claim that mission statements are the key to a fulfilling life and career, particularly when they encourage focusing on career-oriented goals. I do, however, think it’s important to keep your eyes open to the world and using your interests and talents for the benefit of many. Consumerism Commentary readers are lucky or blessed and have advantages well beyond the majority of people all over the world. If making a contribution to the world is important, thinking about your purpose and creating a mission statement is a good way to formalize what you would like achieve.

Do you have a mission statement? If you have any tips to share for other readers, please do.

Photo credits: 416style, Prabhu B

{ 7 comments }