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I plan to open up an account with EverBank within the next week to take this bank for a test drive. I like what I see of EverBank’s interest rates, but I have to admit the structure is not as simple as I like to see.

As of October 23, 2009 the savings product, “Yield Pledge Money Market Account,” sports a 1.51% APY, but thanks to a 2.51% APR bonus rate for three months, the effective rate over the first year of having money in this account can be as high as 1.77% APY. If you’re confused, review the difference between APR and APY.

The checking product, “FreeNet Checking Account,” offers tiered rates from 0.76% to 1.51% APY. Again, money from new customers earns a 2.51% APR bonus rate for the first three months. With this bonus, if the regular rate does not change, you would theoretically earn an APY between 1.20% and 1.77%.

EverBank also offers certificates of deposits (CDs) with maturities varying from 3 months to 5 years. Like most CDs, you will be penalized if you withdraw your funds before maturity. A minimum deposit of $1,500 is required for any EverBank CD. The rates range from 1.15% to 2.96% APY as of today.

Also notable are the foreign currency CDs available at EverBank. With foreign currency a change in exchange rates can either work for you or against you by increasing or decreasing your effective interest in terms of US dollars. If you believe the Mexican peso is due for growth, you may wish to invest in a CD denominated in pesos to take advantage of the 3.79% APY and the increase of the worth of a peso against the dollar.

I’ll post a full review of the account opening process shortly.

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A few banks have lowered interest rates offered for savings and checking accounts in the past few days. Here are a few of the new updates.

I have compiled a list of historical savings account interest rates going back to January 2008 yo give readers a picture of each bank’s trends. The information can be copied into a spreadsheet for further analysis if you are so inclined.

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Last week, I wrote about the importance of setting real life goals in order to take and maintain control of one’s own financial condition. It’s important to break past the idea that a life goal is based on money. For example, entering retirement with $4,000,000 is a good target, but it’s not a major goal. Your goal is the purpose for earning that $4,000,000. What do you want to do with that money? Is your goal for life to retire comfortably in a location with a low cost of living? Is you goal to provide financially for your family? Or is your goal to have an effect on some issue that you care about?

The life goals define your savings and investing targets. How much money will you need to achieve your goal in the manner you wish to achieve it? This will vary from person to person, even when the goals are shared. Three people might have the same goal, for example, to promote financial education for teenagers. One person may wish to achieve this goal by creating and managing a charitable foundation, another would prefer to become a public school teacher, while a third individual might choose to write a personal finance column. Each path, inspired by the same mission, requires significantly different financial obligations.

Long-term savings and investing targets

Ideally, determine your goals while you’re still young. The earlier you start to work on a goal, the more time you’ll have to meet your financial targets. (Also, if you decide to change your goal while on your path, you’ll have more flexibility to change course.) In reality, there is rarely enough time. With time on your side, you can afford to be more conservative with your investments in order to reach your goal, but the urgency of a short time horizon requires you accept more risk or work harder to raise the money you might need.

While in an earlier article, I warned against using the “SMART” model for defining your life goals. But now that you have your mission out of the way and are focusing on the financial requirements for achieving your goal, it helps to keep your targets in perspective. Your financial targets should be specific, measurable, attainable, relevant, and time-based. For example, if your ultimate mission is to support arts education in your town and your path for achieving this goal involves establishing a scholarship for college-bound students attending your local high school, your SMART target may be to set aside $1,000,000 within five years. The interest earned on that money can then be used by the school to fund each year’s scholarship. This sets a specific, measurable, relevant, time-based target for reaching your goal. If your income level allows you to save $200,000 above your other expense and savings needs each year, or if you currently have investments that might appreciate to this level, this target is attainable.

Short-term savings and investing targets

If you haven’t already achieved a comfortable level for your emergency fund, that should your primary short-term financial targets. This is a key component of a financially stable lifestyle, regardless of your long-term goals. Here are some resources about emergency funds.

Other short-term financial targets depend on personal needs, outside of your larger mission. You may want to dedicate your life to saving feral cats, but you’d also like to own a house. To purchase a house responsibly, you may need to provide 20% of the purchase price at the time of the sale as a down payment. If your mission is to help search for forms of life in other galaxies, you will need to earn a college degree or two. Enrolling in college requires some financial consideration, and the requirement is much more immediate.

If you’ve determined that you have ten years to raise $1,000,000 to start a foundation, you can set short-term targets to maintain your focus. The targets might not be achievable if evenly spaced, such as earning $100,000 per year. The achievement of a goal such as this might require a slow start and using compounding interest to your advantage. You need to consider the specific financial tasks you need to accomplish in order to start a foundation with $1,000,000 within ten years, such as fundraising among friends and family.

High-yield savings accounts should be part of your short-term targets. This is one of the reasons I still enjoy ING Direct despite the bank’s slightly lower interest rates than those offered by other online banks. It’s easy to split your ING Direct savings account into sub-accounts, each designated for a specific target.

Using short-term and long-term financial targets will help you stay on task as you reach to achieve your missions, but don’t be afraid to change your plans. The experiences you encounter while on your path might point you to an idea you hadn’t considered originally, reshaping your mission or changing it entirely. If that happens, you may need to revise your expectations and targets. The mission sets a guideline for living your life, but it’s this living that is the important part, not reaching a specific goal.

Here is what we’ve explored on Consumerism Commentary in terms of taking control of your finances so far:

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Liz Pullliam Weston, author and personal financial columnist, has teamed up with FNBO Direct (the online savings arm of First National Bank of Omaha) to sponsor a contest called “Pay Yourself First” in which five winners will each receive $5,000. Those who wished to participate sent in a one-minute video about why they save money or about their savings goals. From 150 submissions, a surprisingly small number when the threshold for entry seems rather easy, the judges narrowed the pool down to 20 semi-finalists.

You can view 134 of the 150 submissions by visiting the Pay Yourself First Challenge group on Youtube.

The point of this marketing event is to remind people across the country to ensure they are doing more than just paying their bills. FNBO Direct suggests using Direct Deposit to filter automatic savings directly into an online bank account, emphasizing the primary importance of saving, even before bills like mortgage, rent, and utilities are paid.

As the contest winds down, Liz Pulliam Weston and the president of First National Bank of Omaha, will choose five finalists. These finalists will track their savings progress online for six months. For all his or her hard work, the grand prize winner, selected at the end of the six-month journey, will receive an all-expense paid vacation. All five of the finalists will be winners, however, because FNBO Direct will match their accumulated savings up to $5,000 per person.

FNBO Direct is currently offering a 3.5% APY on their savings account, currently one of the highest interest rates in the United States.

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This is a quick Sunday night note to say that I’ve refreshed the list of $25 bonus referrals for new customers this evening. These appear to be going rather quickly and I try to keep the list updated with fresh links.

For the Orange Savings Account referrals, I have on several occasions asked readers to provide their own, as I have used all that have been allotted to me. The waiting list is closed, however, as I currently have more than enough volunteers to last a while. I will post another announcement when the waiting list is open again.

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I have posted all new bonus links for new ING Direct savings accounts as of today. If you are a new customer to ING Direct, one of the first internet-only banks that took advantage of low overhead to offer great interest rates on savings accounts, you can receive $25 for opening a new account. They require that your initial deposit is at least $250.

The Consumerism Commentary readers who provided these links will receive $10 when their links are used. I’ve used all of my available referral links for the savings accounts, so I am not earning anything (other than perhaps the admiration of readers I’ve helped earn a few bucks).

For those hoping to have their own referral links posted for the benefit of new customers, the waiting list is now full. Subscribe to the Consumerism Commentary RSS feed to be notified when I’ll be looking to add people to the waiting list.

Get the $25 ING Direct bonus links here.

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On Thursday, E*Trade Bank will increase the interest it pays on the Complete Savings Account from 3.01% to 3.15% APY. It’s a small move but it could be a good sign for savers if other banks follow suit.

My company stock purchase plan account is held at E*TRADE and I plan on opening a savings account there the next time I sell my shares later this year.

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