Some of my favorite commercials on television right now are GEICO spots. You know the ones. Salesman/actor: “Buying car insurance from GEICO is so simple, even a caveman could do it.” Caveman: “That is so offensive.”
Seth Stevenson from Slate Magazine feels the same way and cites another good one, the “Tiny House reality series” commercial. Although GEICO did not come out on top during my latest seach for auto insurance, their quirky commercials and reputation for low prices did send me to their website first.
Since those who need car insurance span a wide variety of demographics, advertisements need to appeal to a vast audience. Quirky and clever commercials catch my attention, but then again, so do commercials like GoDaddy‘s Superbowl commercial (my title for it: “The Congressional Hearing”) from earlier this year. Incidentally, all my domain names are registered through GoDaddy.
Updated February 6, 2012 and originally published July 25, 2005. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.