The Federal Trade Commission wants consumers to know that the only website offering the three federally mandated free credit reports each year — one from each credit reporting bureau — is AnnualCreditReport.com. While they don’t name the “other” website specifically, this campaign is a direct response to freecreditreport.com, a service from the reporting bureau Experian that requires users to sign up for a credit monitoring service in order to receive a “free” credit report.
Experian reportedly makes it difficult for customers to cancel this monitoring service during its trial period. The impostor website previously used more misleading language to convince visitors that they were visiting the federally-mandated website for receiving free credit reports, but in the last few years, they’ve improved some of their marketing copy. But they haven’t improved service for customers who wish only to receive a free credit report. They have released a series of catchy commercials, and the FTC is now fighting back with their own public service announcements.
Here is one of the PSAs: