The billboard is clear in the picture but the animatronics depict Ronald force-feeding a supersized burger to a supersized kid. The billboard modification was perpetrated by people dressed as Ronald McDonald, the Hamburglar, and other McDonalds characters.
For more insight into McDonalds’ corporate strategy, check out the multimeda experience entitled What Will the Corporation Do? by Trachtenburg Family Slideshow Players. The song and accompanying slideshow are based on a management presentation a few decades old. One lyric: “We need more advertising to tell our story, and keep hamburgers before our customers.”
Also: I hope everyone enjoyed their weekend, whether Memorial Day was celebrated or not. It was nice to have a long weekend and I always enjoy barbecuing with friends and family. I met some distant cousins — both retired lawyers — and received some insight into the choices I’m making for myself and my future.
Updated May 9, 2012 and originally published May 31, 2005. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.