The marketing gods have dubbed the Monday after Thanksgiving “Cyber Monday” due to the increased online sales with typical e-commerce retailers like Amazon.com as people stumble or roll back to their offices. Rather than getting back to business, they’re not in the mood for work and would rather shop online, possibly looking for deals.
Rick Aristotle Munarriz from The Motley Fool says Cyber Monday is a joke. There weren’t any deals for virtual-only stores to be found. It’s the standard brick-and-mortar stores that are latching onto the Cyber Monday hype. Wal-Mart is one example. CNN reported on a week-long sale to “celebrate” Cyber Monday.
How much did you spend on gifts online today, and where did you spend the money? Were there any deals to be found? Or is Cyber Monday just a poor marketing excuse and a myth? (More credit card transactions were posted a week after Cyber Monday last year.)
Updated February 10, 2011 and originally published November 27, 2006. If you enjoyed this article, subscribe to the RSS feed or receive daily emails. Follow @ConsumerismComm on Twitter and visit our Facebook page for more updates.