When a sales approach reveals itself to be significantly profitable for a company, you can bet those who run that company will want to expand that approach. Last year’s “Black Friday” day-after-Thanksgiving sale on Amazon.com was popular, and this year the major online retailer is extending the event throughout the week leading up to Thanksgiving, and offering publicized deals throughout the entire month of November, counting down to the start of “Black Friday Deals Week.”
The Black Friday Deals Week Countdown features electronics, home and kitchen, and jewelry, but Amazon has deals throughout all categories. The featured deals follow the style of Amazon’s “Lightning Deals,” where the retailer offers a usually deeply discounted item every several hours in limited quantities and for a limited time. The deals are not announced ahead of time, so in order to take advantage, shoppers would need to check Amazon.com often.
Shopping online beats running around from store to store on Black Friday, running the risk of being trampled by crazy shoppers. On the other hand, you may miss out on a retailer’s best doorbuster-type deals if you don’t get out of the house. Some companies take advantage of the fact that this is the one time of the year that a large population of consumers are obsessed with finding great deals, and it’s easy for retailers to present an offer as a once-in-a-lifetime discount for shoppers who haven’t properly researched their desires. An event like Black Friday also open the opportunity for retailers to take advantage of the impulse reaction, leading people to buy what they don’t need simply for the feeling of scoring a great deal.
Perhaps I’ve become lazier over the last few years. Except in a few specific situations, namely photography equipment, I’ve found that Amazon.com consistently offers lower prices on the items I find myself needing or wanting most often. I often don’t bother to shop around unless it’s for a major purchase. If Amazon’s price ends up being slightly higher, I don’t worry too much. Thanks to all the money I’ve saved over the past decade, my overall savings compared with shopping at retailers like Best Buy and Circuit City more than make up for the difference.
How closely will you monitor Amazon.com’s Black Friday Deals Week Countdown? I might visit the site several times a week to see what the trends are. I haven’t organized a shopping list for the holidays yet.
Related: Christmas gift ideas under $100 and best holiday toys for 2011.
Published or updated November 1, 2011.
{ 10 comments… read them below or add one }
I love Amazon and I will be checking on the sales—-although I am concerned that the site will be overwhelmed and that my old laptop won’t be able to get through.
I’m a regular amazon customer so I’ll be looking at any sales that interest me but I won’t be spending all time my scouring for deals on amazon, overstock, or any other website.
I’ll check in as I remember (which is dicey) because I have a chunk of Amazon GCs stashed. Most of my shopping is already done, though, because I pick up stuff all year long.
The challenge for me will be not to overbuy. I’ll be spending the holiday with family and don’t want to get carried away with the “oh, just one extra gift for the kids — look how cheap this is!” mentality.
I used my cards yesterday.
I will be visiting too. I have never bought anything from amazon during black friday but I might buy it this year if I find a good product. Thanks for the link.
There has got to be some aggregation site or a way to push the deals to you via RSS. I’ll see if i can’t find something for everyone so you don’t have to go looking and instead have them come to you. Let me know if you beat me to it as well.
It appears Amazon has an RSS feed for the Gold Box Deals. On the Gold Box Deals (http://www.amazon.com/gp/goldbox/) Look for “Stay connected via e-mail, Facebook, and more…” You can follow via Twitter or RSS for the fastest and most frequent updates or there are also email or other less frequent update options.
Not sure how i missed it the first time.
This sounds great to me. I’ll be checking often.
If you have a college student with a college email account, they can get Amazon Prime for free, I believe. It’s a membership that gives you free, 2-day shipping on any size order. My student has a membership, so I hope to combine some of these great Black Friday deals with free shipping. (Although I know you already get it free if you meet the mininum order requirements.)
What a great comp!