As featured in The Wall Street Journal, Money Magazine, and more!


Are You a Maximizer or a Satisficer?

by Aaron Pinkston

This is a guest article by Aaron Pinkston, founder of Clarifinancial. He wasn’t satisfied with the ways people had to get life insurance quotes, so he created something better. Have you ever noticed you can relax about decisions you made while others around you are still running around frantically? On the other hand, you probably […]

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Quick Survey: What Drives Your Trading Decisions?

by Luke Landes

This is a guest article by Scott Treadwell, a long-time Consumerism Commentary reader and graduate student at the University of New Hampshire. Scott is studying finance and is conducting a study in behavioral finance. Please look for the survey below and help Scott conduct his study. We are only a year removed from the greatest […]

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Investor Psychology: Why We Fail to Make Good Financial Decisions

by Luke Landes

Investors make better decisions when they separate emotions from the thought process, but it’s practically impossible to achieve the goal in perfection. Regardless of how hard one tries, emotions will always be present. The best an investor, or anyone who makes decisions about finances, can achieve is awareness of the ways psychology prevents optimal decision […]

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Men Paying for Dinner: Is It More Romantic?

by Well-Heeled

This is a guest article by Well-Heeled, creator of the blog Well-Heeled, With a Mission. If you enjoy this article, subscribe to her blog using her RSS feed. Last week, boyfriend picked me up at my apartment. I dressed up in a red dress and put on sparkly earrings. We went to one of my […]

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The Greatest Loss of This Recession

by The Weakonomist

This is a guest article by The Weakonomist, an anonymous blogger responsible for everything at As a banking insider he’s witnessed the economic implosion from inside the bubble. You can usually find him at the corner of Wall Street and Main Street throwing rocks at traffic. My retirement accounts have dropped as hard as […]

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Knowing Your Financial History is Crucial to Your Future

by Luke Landes

About the author: This is a guest article by Dr. Bonnie Eaker Weil. Dr. Bonnie was named by New York Magazine as one of the city’s top therapists. Her most recent book, Financial Infidelity, was released in paperback edition on March 31. Whether or not you’re specifically struggling with money in your relationship, one thing […]

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A Home of My Own: Why We Buy

by Luke Landes

About the author: This is a guest article by Matt Wallaert, a behavioral psychologist and the Lead Scientist at Thrive, a free financial advisory website that helps people organize their finances and plan for the future with personalized feedback from its behavioral advisory engine. I’m an owner. While I rent an apartment in New York […]

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Emotions and Money: When to Keep Them Separated

by Luke Landes

Human beings aren’t logical, and it doesn’t take a scientist from Vulcan to prove that fact. A corollary to this statement is that human beings do not make logical decisions when it comes to their personal finances. Consider some things that could happen if people thought about the financial consequences of every choice: People would […]

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Is Anxiety Controlling Your Actions?

by Luke Landes

I don’t want to belittle the condition of the economy currently. Someone who is close to retirement may have just lost a significant portion of their intended source of income if invested solely in stocks. If you listen to the media and politicians, you might get the impression that the American public is “freaking out” […]

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Following Your Bliss: Good Advice or Bunk?

by Luke Landes

One of my favorite musical “acts” is Blue Man Group. The Blue Man Group explores, with primitively modern musical instruments, society, detachment, and collectivism. You may remember them from Intel’s old Pentium commercials. You may also remember them from the television show Arrested Development, in which the character Tobias, played by David Cross, auditioned for […]

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